# Wrinkle Prevention Exercise Yoga Face By Ben Preiss | Published 2008-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/face-yoga References: [dailymail](http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=512704&in_page_id=1770∈_a_source=) & [yogaface.net](http://www.yogaface.net/) Celebrity name-dropping New York yoga teacher [Annelise Hagen](http://www.yogaface.net) of the prerequisitely snobby New York Health & Racquet Club is promoting Face Yoga. According the Hagen, the bizarre facial exercises prevent aging and wrinkles and is practiced by stars like Gwyneth Paltrow and Jennifer Aniston. [Face Yoga](http://www.yogaface.net) is the latest way to combine yoga, fear of aging/plastic surgery and desperation into a strange and somewhat humorous, though ultimately useless, activity. Hagen says doing it daily will give skin "more elastic, less saggy and deliver a more glowing, youthful complexion". Can't make it to her classes? She's also launched a book called [Yoga Face: Eliminate Wrinkles With The Ultimate Natural Facelift](http://www.amazon.com/Yoga-Face-Eliminate-Wrinkles-Ultimate/dp/1583332774) which can be bought on [Amazon](http://www.amazon.com/Yoga-Face-Eliminate-Wrinkles-Ultimate/dp/1583332774). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Face Yoga:** Opportunity for beauty and wellness industries to create new products and classes centered around facial exercises for anti-aging and wrinkle prevention. - **Celebrity-endorsed Beauty Trends:** Opportunity for cosmetic and skincare companies to create new products and services endorsed by popular celebrities to attract new customers. - **Natural Facelift Treatments:** Opportunity for med spas and beauty clinics to offer non-invasive and natural facelift treatments, such as facial exercises, to consumers seeking alternative solutions to surgical procedures. ### Who This Affects Most - **Beauty and Wellness:** Industry that can benefit from creating facial exercise products and services for anti-aging and wrinkle prevention. - **Cosmetics and Skincare:** Industry that can benefit from celebrity endorsements to promote new products and services. - **Medical Aesthetics:** Industry that can benefit from offering natural facelift treatments to consumers seeking non-invasive and alternative solutions to surgical procedures. ## Related on Trend Hunter - [Tech-Enhanced Facial Workouts](https://www.trendhunter.com/trends/fitness-for-your-face.md) - [Personalized Beauty Routine Apps](https://www.trendhunter.com/trends/face-yoga-app-luvly.md) - [Novel Noninvasive Facelifts](https://www.trendhunter.com/trends/noninvasive-facelift.md) - [Skin Gym Face Treatments](https://www.trendhunter.com/trends/lpg-endermologie.md) - [Firming Lower Face Masks](https://www.trendhunter.com/trends/the-uplift-mask.md) - [Anti-Aging Beauty Patches](https://www.trendhunter.com/trends/face-smoothing-patches.md) - [At-Home Facelift Devices](https://www.trendhunter.com/trends/foreo-bear-2.md) - [Facial Contouring Tools](https://www.trendhunter.com/trends/joanna-czechs-facial-massager.md) - [Youth Longevity Face Creams](https://www.trendhunter.com/trends/life-matrix.md)