# Ultra-Hydrating Facial Wipes Derma E's Face Wipes Condition and Moisturize with Hyaluronic Acid By Laura McQuarrie | Published 2018-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-wipe References: [dermae](https://dermae.com/products/hydrating-facial-wipes) The majority of face wipes on the market may be targeted towards cleansing, but there are also some that functional as tools for self-tanning, detoxification and nourishing the skin with beneficial ingredients. DERMA E takes a different approach with its Hydrating Facial Wipes. These ultra-hydrating pre-moistened towelettes are useful for [removing makeup, oil and other impurities](https://www.trendhunter.com/trends/face-cleanse), but also powerfully treat the skin with Hyaluronic Acid—the most powerful natural moisturizer known to science that boasts the ability to hold 1,000 times its weight in water. Alongside Hyaluronic Acid, other key ingredients include extracts from superfruits like the grape seed and maqui berry. As well as each wipe being [100% compostable](https://www.trendhunter.com/trends/acne-clearing-pads), the outer packaging for the face wipe product is also 100% recyclable. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 15% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Facial Wipes:** Development of ultra-hydrating facial wipes that not only clean the skin but also moisturize and remove impurities - **Natural Moisturizing Ingredient:** Increasing use of Hyaluronic Acid, a natural moisturizing ingredient in facial wipes and other skincare products - **Eco-friendly Packaging:** Growing demand for eco-friendly packaging for skincare products, such as compostable and recyclable materials ### Sectors Adopting This - **Skincare:** Incorporating Hyaluronic Acid and superfruit extracts into skincare products, and using more eco-friendly packaging materials - **Wipes Manufacturing:** Developing and producing ultra-hydrating facial wipes that provide additional skincare benefits beyond just cleaning - **Sustainability:** Promoting the use of compostable and recyclable materials in the cosmetic industry, including packaging for skincare products ## Related on Trend Hunter - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Hypoallergenic Dog Wipes](https://www.trendhunter.com/trends/hypoallergenic-dog-wipes.md) - [Affordable Hyaluronic Acid Pads](https://www.trendhunter.com/trends/calming-pads.md) - [Moisturizing Dog Grooming Wipes](https://www.trendhunter.com/trends/earthbath.md) - [Pre-Soaked Cleansing Pads](https://www.trendhunter.com/trends/micellar-cleansing-pads.md) - [Deeply Hydrating Masks](https://www.trendhunter.com/trends/rha-hydra-mask.md) - [Reparative Skincare Pads](https://www.trendhunter.com/trends/ultra-repair-hydrating-pillow-pads.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md)