# Makeup Mirror Fashiontography Model Anna Jagodzinska Gets 'Face Time' in W Magazine By Marissa Liu | Published 2010-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-time-in-w-magazine References: [fordmodelsblog](http://fordmodelsblog.com/2010/06/16/anna-j-w-magazine/) & [wmagazine](http://www.wmagazine.com/beauty/2010/07/mcdean_beauty) Five different cosmetic companies get 'Face Time' in W Magazine. The beauty editorial stars the stunning Anna Jagodzinska as photographed by Craig McDean. Makeup by [Olay](https://www.trendhunter.com/trends/olay-solarium), Estée Lauder, [Dolce & Gabbana](https://www.trendhunter.com/trends/dolce-gabbana-dolce), Lancôme, and [Dior](https://www.trendhunter.com/trends/dior-2024-campaign), though, are the real stars. W Magazine's 'Face Time' was styled by Alex White, while Diane Kendal was in charge of creating Jagodzinska's looks, which included everthing from a red-lipped 50s-style sccreen siren to a very neutral, minimally made-up look. Click through the gallery to see more of 'Face Time' in W. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Beauty Editorials:** The increasing popularity of beauty editorials presents an opportunity for cosmetics companies to collaborate with publications for promotional purposes. - **Makeup Sponsorships:** Makeup sponsorships in beauty editorials can foster brand recognition for cosmetics companies and generate revenue for publications. - **Celebrity Makeup Artists:** The rise of celebrity makeup artists presents an opportunity for cosmetics companies to reach wider audiences through collaborations. ### Who This Affects Most - **Cosmetics:** Cosmetics companies can take advantage of beauty editorials and makeup sponsorships to increase brand recognition and drive sales. - **Publishing:** Publications can generate revenue from makeup sponsorships and collaborate with cosmetics companies to create editorial content. - **Entertainment:** Collaborating with celebrity makeup artists presents an opportunity for cosmetics companies to reach wider audiences and increase brand awareness through celebrities' social media followings. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md)