# Farm Animal-Mocking Contests Stride's Face the Cow Competition Seeks the Best Chewer By Kevin Young | Published 2012-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/face-the-cow References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/stride-face-the-cow/) & [stridegum](http://www.stridegum.com/) Stride is known for its long lasting taste of gum and has created an online competition called 'Face the Cow' to seek the best chewer. Stride customers can retrieve a code on a pack of purchased gum and enter it on to the website to be in a competition to see who can beat out a cow in chewing. Cows are known to be gentle animals munching on grass non-stop, chewing for what seems like their entire lives. Stride strives to find its chewing champion who can mush food like a cow by holding a video competition online. Competitors are required to not move and continually chew while being recorded. The best chewer will win and be featured on Stride's site. This is a quirky and clever way of advertising where Stride incorporates public interaction to get more attention to its product. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Online Competitions:** Creating online competitions to engage with customers and generate buzz around products or services. - **Customer-generated Content:** Involving customers in creating content that promotes a brand or product to increase brand awareness and engagement. - **Quirky Advertising:** Using unconventional and humorous advertising strategies to capture attention and differentiate from competitors. ### Who This Affects Most - **Confectionery:** Exploring ways to engage customers through creative promotions and contests in the confectionery industry. - **Social Media Marketing:** Leveraging customer participation and user-generated content to enhance social media marketing campaigns. - **Advertising:** Incorporating humor and unconventional approaches in advertising to create memorable brand experiences. ## Related on Trend Hunter - [Cow-Themed QSR Campaigns](https://www.trendhunter.com/trends/chickfila-1.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Laughing Contract Sweeepstakes](https://www.trendhunter.com/trends/laughing-contract-sweeepstakes.md) - [Claymation Fan Contests](https://www.trendhunter.com/trends/shaun-the-sheep-fan-contest.md) - [Heartthrob Beef Jerky Campaigns](https://www.trendhunter.com/trends/bury-the-beef-campaign.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md)