# Waterproof Pressed Powders Tarte Face Tape™ Pressed Powder is Infused with Snow Mushrooms By Lima Kalim | Published 2024-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-tape-pressed-powder References: [tartecosmetics](http://tartecosmetics.com/shop/face-tape-pressed-powder-2945.html)  The Tarte Face Tape™ Pressed Powder is infused with snow mushrooms and other skincare ingredients. It contains a MoistureDrench complex with hyaluronic acid for a brighter and plumper appearance. This product provides medium coverage with a [natural matte finish](https://www.trendhunter.com/trends/mattifying-face-stick). Its skin-mimicking powder minimizes creasing, caking, and the look of lines while minimizing shine, [blurring the look of pores](https://www.trendhunter.com/trends/blurring-balm-setting-spray), and absorbing excess oil. The formula is matte, not flat, with light-reflecting pigments, and it comes with a sponge for on-the-go application. It is vegan and cruelty-free. The clinical results include [16-hour long-wear](https://www.trendhunter.com/trends/architecture-soft-matte-foundation), waterproof properties, and dermatologist testing. Tartelette™ testing showed that 100% of users agreed it made their skin look matte, not flat, felt weightless, made their skin look less oily, covered imperfections, and didn't feel heavy on their skin. Image Credit: Tarte ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 3% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-infused Cosmetics:** The introduction of skincare ingredients like snow mushrooms and hyaluronic acid into makeup creates dual-purpose beauty products that enhance skin health while providing coverage. - **Long-wear Makeup:** Cosmetics boasting 16-hour wear and waterproof features cater to consumers seeking durability and reliability in their everyday beauty routines. - **Vegan and Cruelty-free Makeup:** The rise of vegan and cruelty-free makeup reflects a growing demand for ethical and sustainable beauty products without sacrificing quality or performance. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty industry is evolving with innovations in makeup formulations that combine cosmetic and skincare benefits, appealing to a health-conscious market. - **Dermatology:** Dermatology intersects with cosmetics as products like Tarte Face Tape™ that include skin-beneficial ingredients gain popularity, highlighting the importance of dermatologist-tested formulations. - **Sustainable Beauty:** Sustainable beauty is becoming mainstream, as companies increasingly offer vegan and cruelty-free options that meet consumer demands for ethical products. ## Related on Trend Hunter - [Vegan Setting Powders](https://www.trendhunter.com/trends/creaseless-loose-setting-powder.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Filter-Finish Fine Powder Cushions](https://www.trendhunter.com/trends/mask-fit-ai-filter.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Dual-Blend Brightening Powders](https://www.trendhunter.com/trends/smooth-finish-brightening.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md)