# Workable Facial Recognition Software IsItYou Could Make Face Recognition Authentication Mainstream By Alyson Wyers | Published 2014-09-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/face-recognition-authentication References: [techcrunch](http://techcrunch.com/2014/09/08/isityou-promises-to-make-face-authentication-actually-work/) & [isityou-online](http://www.isityou-online.com) This m-commerce company hopes to make face recognition authentication actually work. IsItYou just launched at Disrupt SF 2014 and boasts a significantly small rate of failure. Other facial recognition software won't work 2 or 3 times out of 10, while IsItYou has a ratio of about 2 or 3 in 10,000 according to its founder Benjamin Levy. Levy also claims IsItYou has two distinguishable advantages over [Google](https://www.trendhunter.com/trends/gameface) face recognition authentication technology: it's unimpeded by extreme light conditions and anti-spoofing tools that make it difficult to tamper with algorithms. According to [TechCrunch](https://www.trendhunter.com/trends/rocket-launches), IsItYou takes into account how lighting interacts with your face so it can't be tricked by things like a picture of your visage. To demonstrate, a 3D printed model of Levy's face was also rejected by the program. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Improved Facial Recognition Authentication:** IsItYou's facial recognition software boasts a significantly small failure rate, making it a more reliable option for authentication. - **Enhanced Accuracy in Face Recognition:** IsItYou's technology has a ratio of about 2 or 3 in 10,000 failure rate, making it more accurate than other facial recognition software. - **Lighting-resistant Face Recognition:** IsItYou's software takes into account how lighting interacts with the face, making it resistant to tricks like using a picture of the person's face. ### Who This Affects Most - **Mobile Commerce:** The m-commerce industry can benefit from IsItYou's improved facial recognition authentication, providing a more secure and convenient experience for users. - **Technology and Software:** The technology and software industry can explore opportunities to incorporate IsItYou's enhanced accuracy in their own facial recognition products. - **Cybersecurity:** The cybersecurity industry can leverage IsItYou's lighting-resistant face recognition technology to enhance authentication and prevent spoofing. ## Related on Trend Hunter - [Business-Targeted Anti-Fraud Solutions](https://www.trendhunter.com/trends/antifraud-solution.md) - [Facial Recognition Security Tools](https://www.trendhunter.com/trends/facial-recognition-security.md) - [Facial Recognition ID Checkers](https://www.trendhunter.com/trends/intellicheck-platform-20.md) - [AI Face Searches](https://www.trendhunter.com/trends/findthatface.md) - [Facial Research Engines](https://www.trendhunter.com/trends/introthem.md) - [Facial Recognition Smart Locks](https://www.trendhunter.com/trends/lockly-visage.md) - [Identity Verification Platforms](https://www.trendhunter.com/trends/pruvly-ai.md) - [Selfie Identity Verification](https://www.trendhunter.com/trends/cabify.md) - [Hospitality Facial Recognition Tools](https://www.trendhunter.com/trends/zoox-pass.md)