# Scientific Serum Skincare The Pure Elements Line of Face Products Feature High Oil Concentrations By M | Published 2015-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-product References: [trndmonitor](http://trndmonitor.com/skin-care-spotlight-odacite-pure-elments/) & [odacite](http://www.odacite.com/Articles.asp?ID=362) The Odacite Pure Elements face products offers an organic, [all-natural and scientific approach to skincare](https://www.trendhunter.com/trends/finally-all-natural) with serums made from highly concentrated vitamins, oils and antioxidants sourced from plants. The serums are packaged in a variety of combinations geared to the different needs of various skin types. Consumers are searching for more all-natural products to incorporate into their cosmetic routine and the Pure Elements line fits in with this ideology. The brand offers [customized serum blends](https://www.trendhunter.com/trends/skinsync) that are tailored to help problematic areas with all-natural ingredients. For example, a blend made for someone looking to improve hydration and more specifically elasticity would contain a blend of Marula and Neroli oils. The packaging of each stopper vial features a color-coated element equation listing the ingredients, for example Ma + N. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Organic Skincare:** The all-natural approach to skincare with serums made from highly concentrated vitamins, oils and antioxidants sourced from plants offers a disruptive innovation opportunity for organic skincare product manufacturers. - **Customized Skincare:** The Pure Elements line offers customized serum blends tailored to help problematic areas with all-natural ingredients, creating a disruptive innovation opportunity for companies specializing in personalized skincare products. - **Highly Concentrated Skincare:** The Pure Elements line's focus on high concentrations of vitamins, oils, and antioxidants creates a disruptive opportunity for skincare companies to develop highly concentrated products for consumers looking for more effective skincare solutions. ### Industries Being Reshaped - **Skincare:** The Pure Elements line can disrupt the skincare industry by promoting the usage of all-natural ingredients and high concentration serums. - **Organic Cosmetics:** The all-natural approach of the Pure Elements line can provide an impressive disruptive innovation opportunity for organic cosmetic manufacturers. - **Personalized Skincare:** The customized serum blends of the Pure Elements line could upheave the personalized skincare industry by targeting problematic skincare areas and providing natural solutions. ## Related on Trend Hunter - [Highly Concentrated Oil Serums](https://www.trendhunter.com/trends/concentrated-oil-serum.md) - [Luxurious High-Performance Skincare](https://www.trendhunter.com/trends/eol-skincare.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Ultra-Fresh Skincare Products](https://www.trendhunter.com/trends/fresh-chemistry.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Edible Skincare Serums](https://www.trendhunter.com/trends/edible-skincare-serum.md) - [Expertly Engineered Skincare](https://www.trendhunter.com/trends/circ-skincare.md) - [Nutrient-Rich Plant-Based Serums](https://www.trendhunter.com/trends/nutrientrich-plantbased-serum.md) - [Concentrated Skincare Serums](https://www.trendhunter.com/trends/omorovicza-elixir.md)