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# Biometric Store Payments
This Chinese Grocery Store Features a Unique 'Face Pay' System

By Laura McQuarrie | Published 2015-01-30 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/face-pay
References: [gizmodiva](http://gizmodiva.com/other_stuff/face-pay-100-genuine-imported-foods-chain-stores-pay-with-face.php) & [psfk](http://www.psfk.com/2015/01/shanghai-food-chain-face-pay.html)

Instead of rifling through your bag or pockets to find a wallet, 100% Genuine Imported Foods Chain Stores in China are now implementing a system called Face Pay that lets you make a payment by showing your face and hands.

Although you might think that this system is powered by facial recognition technology, it actually uses capillary network data to permit store transactions. Face Pay works because every person has a unique blood vessel network and technology can tap into that. With the rise of stealing and security issues when it comes to payment by debit and credit cards, this system offers peace of mind since—plus, there's no trouble if you accidentally leave your wallet at home.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 26% | Activity: 56% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Biometric Store Payments:** Implementing biometric store payment systems that leverage unique capillary network data for transactions.
- **Facial Recognition Technology:** Advancing facial recognition technology to utilize capillary network data for secure and convenient payments.
- **Enhanced Payment Security:** Addressing payment security concerns by utilizing the unique blood vessel network in the form of biometric authentication.

### Sectors Adopting This

- **Retail Industry:** Integrating biometric payment systems in grocery stores and chains to provide seamless and secure transactions.
- **Technology Industry:** Developing innovative facial recognition technologies that leverage capillary network data for various applications beyond payment systems.
- **Fintech Industry:** Exploring opportunities to integrate biometric authentication solutions into existing payment infrastructures to enhance security and convenience.

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- [Seamless Biometric Payment Tools](https://www.trendhunter.com/trends/mastercard-1.md)
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- [Facial Recognition Checkouts](https://www.trendhunter.com/trends/contactless-store.md)
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