# Dark-Skinned Face Palettes Midas Cosmetics' Face Palette Specifically Accents Deep Skin Tones By Laura McQuarrie | Published 2020-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-palette References: [allure](https://www.allure.com/story/midas-cosmetics-midnight-contour-palette) & [midascosmetics](https://midascosmetics.com/) The Dusk to Dawn collection from [Midas Cosmetics](https://www.trendhunter.com/trends/aether-rex-down-jacket) introduces a face palette that was specifically created to support those with dark skin tones. Launching soon, the Dusk to Dawn collection boasts a total of four face palettes that are curated by skin tone and include a highlighter, blush, contour and bronzer shade. These face palettes were created in collaboration with makeup artist Darius McKiver (also known as NeonMUA,) who sees influencers struggling to find shades to suit their skin tones—like Nyma Tang needing to resort to using [eyeshadows for bronzing and contouring](https://www.trendhunter.com/trends/cool-bronze). Midnight represents the darkest of the four palettes and it includes a [deep burgundy blush](https://www.trendhunter.com/trends/strobe-beam-liquid-blush), a cool-toned brown contour, a light chocolate bronzer and a shimmery yellow-gold highlighter. Image Credit: Midas Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 27% | Activity: 18% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Diversity-inclusive Cosmetics:** Creating makeup products that cater to all skin types and tones including dark-skinned individuals to promote inclusivity and diversity in the cosmetics industry. - **Tailored Makeup Collections:** Developing makeup collections tailored to specific skin tones, types, and needs in order to provide a more personalized experience for consumers. - **Celebrity-inspired Cosmetics:** Creating makeup products inspired by and in collaboration with popular makeup artists to better understand and cater to the needs of consumers with diverse skin tones and types. ### Industries Being Reshaped - **Cosmetics Industry:** Introducing a new line of cosmetics that caters to a broader range of skin tones can attract a more diverse customer base and increase profits. - **Fashion Industry:** The introduction of more diverse makeup products in the fashion industry can increase inclusivity and diversity in the industry, attract a broader consumer base, and provide more opportunities for models of diverse skin tones to thrive. - **Beauty Influencers:** Beauty influencers can partner with cosmetics companies to develop inclusive makeup collections and showcase the products to their followers, thus promoting diversity and inclusivity in the beauty industry. ## Related on Trend Hunter - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Cream-Based Blush Palettes](https://www.trendhunter.com/trends/cream-face-palette.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Multi-Dimensional Complexion Compacts](https://www.trendhunter.com/trends/essential-face-compact.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Nourishing Bronzer Balms](https://www.trendhunter.com/trends/bronzer-balm.md)