# Face Painted Beauty Closeups This i-D Magazine Shoot Highlights the Season's Hottest Cosmetic Hues By Jana Pijak | Published 2014-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-painted-beauty References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/11/feeling-blue-try-painting-yourself.html) & [i-d.vice](http://i-d.vice.com/en_gb) Supermodel Toni Garrn stars in i-D's face painted beauty editorial, titled 'Feeling Blue? Try Painting Yourself A Different Colour'. The bold image series features a set of closeups by photographer Richard Burbridge. Burbridge captures his muse at close range while she dons [face painted beauty looks](https://www.trendhunter.com/trends/i-play-beauty-campaign) by makeup artist Isamaya Ffrench. Toni Garn dons fresh and natural locks by hair stylist Christian Eberhard and pulls off a manicure by Elsa Durrens. This conceptual beauty shoot shines a light on the season's hottest cosmetic hues. The looks include colored lipsticks, bleached brow shades and [neon eyeliner looks](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) that include electric blue and vibrant yellow. Overall, this i-D beauty editorial celebrates artful imagery and plays with [colorful makeup looks](https://www.trendhunter.com/trends/clinique-x-crayola) in an interesting way. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Colored Lipsticks:** Opportunity for cosmetic companies to create bold and vibrant lipstick shades that appeal to artistic consumers. - **Bleached Brow Shades:** Opportunity for eyebrow grooming and beauty salons to offer bleaching services to customers looking for unique and eye-catching looks. - **Neon Eyeliner Looks:** Opportunity for makeup brands to develop a range of neon eyeliners that cater to the growing demand for bold and experimental makeup styles. ### Sectors Adopting This - **Cosmetics:** Disruptive innovation opportunity lies in the development of innovative and vibrant cosmetic products for the artistic and experimental consumer market. - **Eyebrow Grooming:** Opportunity to offer new and unique eyebrow bleaching services targeted towards customers who want to stand out with eye-catching looks. - **Makeup Brands:** Innovation opportunity in creating and marketing a range of neon eyeliners to capture the interest of consumers seeking bold and unconventional makeup styles. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md)