# Endangered Animal-Saving Capsules Reigning Champ x Face Oka Earth Day Pack Arrive for Earth Month By Grace Mahas | Published 2023-04-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/face-oka-earth-day-pack References: [shop.reigningchamp](https://shop.reigningchamp.com/collections/earth-day-pack)  Reigning Champ has partnered with Tokyo-based graphic artist Face Oka for Earth Month '23 to create a collaborative capsule collection in support of endangered wildlife and their habitats around the world. The collaboration focuses on three wild cat species native to Canada and Japan: the Canada Lynx, Iriomote Wild [Cat](https://www.trendhunter.com/trends/caterpillar-1), and Pallas's Cat, which serve as this year's Earth Day mascots. The special capsule includes a 'Save Earth & Friends' midweight graphic T-shirt and a Nalgene water bottle, both featuring Face Oka's unique, comical illustrations. Reigning Champ will donate 10% of all sales from this collection to Panthera, a leading organization dedicated to protecting and defending the world's 40 species of wild cats and their natural habitats. The Reigning Champ x Face Oka Earth Day Pack is available exclusively through [Reigning Champ retail stores](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ) and reigningchamp.com. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 36% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Wildlife Conservation Fashion:** Opportunity for fashion brands to create more eco-friendly and sustainable collections in support of wildlife conservation. - **Charity Collaborations:** Opportunity for brands to partner with charitable organizations and donate a portion of profits towards a cause. - **Graphic Illustration Merchandise:** Opportunity for brands to collaborate with graphic artists to create unique merchandise that gives back to a cause. ### Where This Applies - **Fashion:** The fashion industry could incorporate eco-friendly and sustainable materials in clothing production as part of a wildlife conservation campaign. - **Nonprofit/charitable:** Nonprofit organizations can partner with fashion brands to produce merchandise in support of wildlife conservation campaigns. - **Art and Design:** The art and design industries can collaborate with brands to create unique, whimsical illustrations that can be used on merchandise in support of wildlife conservation campaigns. ## Related on Trend Hunter - [Wildlife-Inspired Charitable Capsules](https://www.trendhunter.com/trends/camp-aspen.md) - [Premium Athleticwear Collabs](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear.md) - [Highly Limited Garment Collabs](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ.md) - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md)