# Social Media Models The New Face of JD to be Found via Facebook By leewashington | Published 2011-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/face-of-jd References: [youtube](http://www.youtube.com/watch?v=TwU3yiYpasM) & [faceofjd](http://www.faceofjd.com) The UK’s leading sports fashion retailer, JD is launching its first ever nationwide campaign to find 16 people to be the ‘The [Face of JD’](https://www.trendhunter.com/trends/game-face-coffee-cans); through a combination of street teams and social media. Those wishing to be considered can submit their photo via [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) for public voting with the entry with the top 20 most voted for joining a further 800, chosen by JD’s panel of experts at castings in London and Manchester. However, JD isn’t looking for supermodels, they want people with real style and confidence and this is a real opportunity for someone to kick start their modelling career from within the social network. **Implications** - With many young people choosing Facebook as the place to hang out online it is logical step that brands will look to the social network as a place to hunt for new talent. Whether it be music, art of models, the next generation of superstars may find their career starting from their own bedrooms when they sign in. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Related on Trend Hunter - [Curated Back-To-School Campaigns](https://www.trendhunter.com/trends/start-fresh1.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Family-Honoring Festive Campaigns](https://www.trendhunter.com/trends/family-campaign-1.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Trainer-Collaborative QSR Campaigns](https://www.trendhunter.com/trends/jd-and-wingstop-uk.md) - [Arcade-Style Metaverse Games](https://www.trendhunter.com/trends/king-of-the-game.md) - [Digital Content Talent Programs](https://www.trendhunter.com/trends/cadillac-fairview.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md)