# Gen Z Influencer Campaigns TikTok Star Noen Eubanks is the New Face of Celine By Laura McQuarrie | Published 2019-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-of-celine References: [wmagazine](https://www.wmagazine.com/story/noen-eubanks-celine) & [instagram](https://www.instagram.com/p/B57dtdAKNZR/?utm_source=ig_embed) In the past, Celine has centered its campaigns around established celebrities, actors and acclaimed novelists but the new face of Celine appeals to a fresh new generation. The French fashion house selected 18-year-old [TikTok](https://www.trendhunter.com/trends/kraft-heinz-3) influencer Noen Eubanks as the face of its brand and introduced the "teen idol" with a black and white campaign. On TikTok, the social media platform loved by [Gen Z](https://www.trendhunter.com/trends/shift-happens), Eubanks has over 7.5 million followers and is known for his silly, fun videos, many of which feature dancing, lip-synching and play with hair and makeup. TikTok is becoming not just a place for brands to create authentic, viral short-form content but also scope out highly creative up-and-coming collaborators who have the potential to capture the interests of entirely new demographics. Image Credit: Celine ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Gen Z Influencer Campaigns:** The rise of Gen Z influencers presents an opportunity for brands to reach a younger audience through authentic and relatable campaigns. - **Tiktok Influencer Marketing:** TikTok's popularity among Gen Z makes it a prime platform for brands to collaborate with influencers and tap into a growing market. - **Authentic Short-form Content:** Brands can leverage TikTok's format to create authentic and engaging short-form content that resonates with younger consumers. ### Who This Affects Most - **Fashion:** The fashion industry can embrace Gen Z influencers like Noen Eubanks to connect with the younger demographic and stay on top of current trends. - **Social Media Marketing:** The rise of TikTok influencer marketing opens up new opportunities for social media marketing agencies to help brands connect with Gen Z consumers. - **Beauty:** Beauty brands can collaborate with TikTok influencers to showcase their products and demonstrate different makeup and hair techniques to a wider audience. ## Related on Trend Hunter - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Gen Z-Focused Hotel Campaigns](https://www.trendhunter.com/trends/hyatt.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [Gen Z-Influenced Marketing Campaigns](https://www.trendhunter.com/trends/kraft-heinz-3.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Gen Z Waffle Campaigns](https://www.trendhunter.com/trends/palak-tiwari.md) - [Next-Generation Mall Campaigns](https://www.trendhunter.com/trends/meet-me-themall.md)