# Multitasking Face Moisturizers Dandelion Sun's 'be free' is a Four-in-One Vegan-Friendly Product By Laura McQuarrie | Published 2018-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-moisturizers References: [prnewswire](https://www.prnewswire.com/news-releases/dandelion-sun-launches-be-free-a-4-in-1-anti-aging-moisturizer-with-spf-300761010.html) & [dandelionsun](https://dandelionsun.com/products/be-free) It is expected that face moisturizers will help to hydrate skin but Dandelion Sun launched 'be free' as a [four-in-one skincare solution](https://www.trendhunter.com/trends/the-dayscript-by-klira) that is packed with more than one benefit. This first product in Dandelion Sun's vegan line addresses some of the most common skincare issues, such as everything from wrinkles and dryness to dullness to protecting the skin from harmful UV rays. The be free: 4 in 1 Face Moisturizer for all skin types is formulated to deliver [SPF 30 and antioxidant protection](https://www.trendhunter.com/trends/garniers-vitamin-c-spf), as well as nourishment from Vitamin C, squalane, avocado oil and Japanese green tea leaf extract. As well as appealing to consumers for its [vegan-friendly, cruelty-free formula](https://www.trendhunter.com/trends/mineral-priming-lotion), the product will also spark the interest of those seeking out clean skincare options, free from parabens, sulfates and phthalates. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multitasking Skin Care Products:** Dandelion Sun's 'be free' is a Four-in-One Vegan-Friendly Product that addresses multiple skincare needs at once. - **Clean Beauty:** The 'be free' Moisturizer is free from parabens, sulfates and phthalates, appealing to consumers seeking out cleaner beauty products. - **Vegan Skincare:** Dandelion Sun's 'be free' Moisturizer appeals to consumers seeking animal-free products. ### Where This Applies - **Skincare:** The 'be free' Moisturizer disrupts the skincare industry by offering multiple benefits through a single product. - **Clean Beauty:** The 'be free' Moisturizer appeals to the growing demand for clean beauty products that are better for both the consumer and the environment. - **Vegan Beauty:** The 'be free' Moisturizer addresses the needs of vegan consumers by offering a cruelty-free, plant-based product. ## Related on Trend Hunter - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Weightless Sunscreen Moisturizers](https://www.trendhunter.com/trends/sunscreen-moisturizer.md) - [Reimagined SPF-Infused Moisturizers](https://www.trendhunter.com/trends/superactive-spf-50-moisturizers.md) - [Multipurpose Glass-Packaged Moisturizers](https://www.trendhunter.com/trends/olay-super-cream.md) - [Multi-Purpose Face Mists](https://www.trendhunter.com/trends/antioxidant-face-mist.md) - [Nutritious Vegan Moisturizers](https://www.trendhunter.com/trends/vegan-moisturizers.md) - [Multi-Use Skincare Creams](https://www.trendhunter.com/trends/ms-morning.md) - [7-in-1 Skincare Solutions](https://www.trendhunter.com/trends/the-dayscript-by-klira.md) - [Functional One-Step Creams](https://www.trendhunter.com/trends/multivitamin-power-recovery-cream.md)