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# Gemstone-Infused Face Masks
This Face Mask Product is Made with Fruit Enzymes and Tourmaline

By Laura McQuarrie | Published 2016-10-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/face-mask-product
References: [robertaoaks](http://www.robertaoaks.com/collections/herbivore-botanicals/products/copy-of-herbivore-botanicals-brighten-tourmaline-gemstone-and-white-clay-mask) & [herbivorebotanicals](https://www.herbivorebotanicals.com/products/brighten-radiance-mask)

In addition to being powered by rice powder and enzymes from exotic fruits like pineapple and papaya, this face mask product from [Herbivore Botanicals](https://www.trendhunter.com/trends/minis-skincare-set) features another unusual ingredient.

As its names suggests, the 'Brighten Pineapple + [Gemstone](https://www.trendhunter.com/trends/tree-hut-gemstone-glow) Mask' is enriched with micronized Brazilian White Tourmaline gemstone, which "creates a slight warming effect and increases circulation within the top layers of the skin leading to healthier skin cells and more vibrant skin." Overall, the product promises to brighten and illuminate one's complexion. To use, the mask is meant to be applied and left to sit on the skin for a period of time before it should be rinsed away with warm water.

Gemstone-infused products are intriguing consumers as both topical and consumable products, as many find the metaphysical properties of gems powerful.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 18% | Activity: 27% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Gemstone-infused Products:** Disruptive innovation opportunity: Explore the use of gemstones in various skincare, wellness, and personal care products to tap into consumer interest in metaphysical properties.
- **Fruit Enzyme Skincare:** Disruptive innovation opportunity: Develop new skincare formulations that incorporate exotic fruit enzymes, offering natural and effective solutions for brighter and healthier skin.
- **Metaphysical Wellness:** Disruptive innovation opportunity: Create holistic wellness experiences that combine the metaphysical properties of gemstones with various practices like meditation, yoga, and energy healing.

### Where This Applies

- **Skincare:** Disruptive innovation opportunity: Integrate gemstone-infused ingredients into skincare products to cater to consumers seeking unique and effective beauty solutions.
- **Wellness:** Disruptive innovation opportunity: Explore the incorporation of gemstone-infused products and experiences into the wellness industry, offering a holistic approach to mental, emotional, and spiritual well-being.
- **Personal Care:** Disruptive innovation opportunity: Develop gemstone-infused personal care products for consumers looking to enhance their daily self-care routines with the potential benefits of gemstones.

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