# Ayurvedic Face Mask Powders Khadi’s Newest Skincare Products Address Specific Skincare Concerns By Laura McQuarrie | Published 2018-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-mask-powders References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Herbal_beauty_brand_Khadi_launches_powder_face_mask_range/144632) Ayurvedic-inspired beauty brand Khadi recently launched a five-piece collection of face mask powders that use the core principles of Ayurveda to provide functional skincare solutions. In the line of powdered face products, there's Rose, Orange, Neem, Sandalwood and Vetiver, which help to tackle a variety of common skincare concerns, including everything from oil control to dryness, sensitivity and anti-aging. When it comes to using the new collection of vegan-friendly face mask powders from Khadi—which are free from preservatives, synthetics and artificial colors—consumers may form a paste with their choice of water, milk or a different liquid base. As such, the products allow for plenty of customizations to be made to suit one's specific skincare needs. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Ayurvedic-inspired Beauty:** Disruptive innovation opportunity: Creating personalized skincare solutions based on Ayurvedic principles. - **Powdered Face Products:** Disruptive innovation opportunity: Developing innovative packaging and application methods for powdered skincare products. - **Vegan-friendly Skincare:** Disruptive innovation opportunity: Creating sustainable and cruelty-free skincare products to cater to the growing demand for vegan options. ### Who This Affects Most - **Beauty and Skincare:** Disruptive innovation opportunity: Incorporating Ayurvedic principles and offering customizability in skincare products. - **Packaging and Design:** Disruptive innovation opportunity: Designing innovative packaging solutions for powdered face products. - **Natural and Sustainable Products:** Disruptive innovation opportunity: Developing vegan-friendly skincare products with natural and eco-friendly ingredients. ## Related on Trend Hunter - [Clean Ayurvedic Skincare](https://www.trendhunter.com/trends/sahajan-1.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Turmeric Face Masks](https://www.trendhunter.com/trends/turmeric-face-masks.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md) - [Spice-Based Skin Products](https://www.trendhunter.com/trends/bonjou-beauty.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Ayurvedic Facial Oils](https://www.trendhunter.com/trends/indian-harvest-by-junglo.md) - [Ayurveda-Inspired Skincare Discovery Collections](https://www.trendhunter.com/trends/skincare-discovery-collection.md)