# Affordable Face Mask Hoodies The PrettyLittleThing Face Mask Hoodie is Available in Black and Grey By Grace Mahas | Published 2021-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-mask-hoodie References: [prettylittlething.us](https://www.prettylittlething.us/black-oversized-mask-hoodie.html) According to a recent survey, 20,000 people have searched for a [masked hoodie](https://www.trendhunter.com/trends/dad-hoodies), and PrettyLittleThings–the UK-based fashion retailer popular with women aged 16 to 35 years–is serving this demographic with the launch of its new Face Mask Hoodie. The new product ensures you always have a mask on hand when you're running errands, keep you and others safe amid the ongoing global pandemic. The Face Mask Hoodie features a black fabric with a [built-in mask](https://www.trendhunter.com/trends/glass-001-artistry-mask) and an oversized fit and comes in sizes XS to XL. Currently priced at $17 USD, the new hoodie is available in both black and grey, serving as the perfect [wardrobe staple this season](https://www.trendhunter.com/trends/uniqlo-loungewear). Fans can purchase the new hoodie online. Image Credit: PrettyLittleThing ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 65% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Mask-integrated Apparel:** Incorporating masks into clothing items presents an opportunity for companies to offer stylish and convenient protective gear - **Comfortable Activewear:** With more people spending time at home and being mindful of health and safety measures, comfortable and functional activewear has become a growing trend - **Affordable Fashion:** As consumers are becoming more price-sensitive due to the ongoing economic uncertainty, affordable fashion brands have a disruptive opportunity to appeal to a wider demographic ### Industries Being Reshaped - **Fashion:** The fashion industry can innovate by introducing more protective clothing options, aligning with health and safety measures and consumer preferences - **Sports and Fitness:** Sports and fitness companies can capitalize on the growing demand for comfortable apparel by introducing athleisure clothing lines that cater to working from home and outdoor activities - **Retail:** Retail industry can leverage affordability as a disruptive marketing strategy to appeal to customers who are price-conscious but also prioritize fashion and function ## Related on Trend Hunter - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Gaming Controller Hoodies](https://www.trendhunter.com/trends/xbox-mini-controller-hoodie.md) - [Comforting Weighted Hoodies](https://www.trendhunter.com/trends/champion-weighted-hoodie.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Wearable Weighted Blanket Designs](https://www.trendhunter.com/trends/the-weighted-hoodie.md) - [Anxiety Relief Cloaks](https://www.trendhunter.com/trends/the-eden-hoodie.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md)