# Sporty Face Mask Colorways adidas Introduces Its Signature Blue Option of Its Face Mask By Amy Duong | Published 2020-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/face-mask-color References: [highsnobiety](https://www.highsnobiety.com/p/adidas-face-mask-buy-online/) With the global [COVID-19](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test) pandemic at large, many have added face masks as an accessory due to its protective purposes -- to combat the stylistic elements of the new necessary accessory, [adidas](https://www.trendhunter.com/trends/the-adidas-samba-og) introduced a new face mask colorway of adidas blue. Many brands have been exploring ways to elevate the face mask and the sportswear brand does so by infusing retro design language to the piece and efficient technology. The main accent of the face mask is the trefoil logo that is featured at the front of the piece so give it the same sporty elements as its athletic apparel. It is constructed from recycled and [breathable materials](https://www.trendhunter.com/trends/superstar-breathe) to be sustainable. It can be easily washed and every pack donates to the Save the Children's Global Coronavietus Response Fund. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Face Mask Design:** Opportunity for brands to infuse retro design elements into face masks, bringing a unique and sporty aesthetic to the accessory. - **Sustainable Face Mask Materials:** Demand for face masks made from recycled and breathable materials that are both effective and environmentally friendly. - **Cause-related Face Mask Initiatives:** Trend of face masks being associated with charitable causes, such as donating a portion of sales to support COVID-19 relief efforts. ### Sectors Adopting This - **Fashion/apparel Industry:** Fashion brands can explore opportunities to introduce stylish and functional face masks that align with their brand image. - **Sportswear Industry:** Sportswear brands can leverage their athletic aesthetic to create sporty face masks that appeal to their target audience. - **Charitable Organizations/nonprofits:** Opportunity for charitable organizations to collaborate with brands on cause-related face mask initiatives, raising funds for COVID-19 relief. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Branded Activewear Earbuds](https://www.trendhunter.com/trends/adidas-earbuds.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md)