# Autumn-Inspired Face Mask Collections ESW Beauty Introduces the Autumn Glow Up Capsule By Kalin Ned | Published 2023-08-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/face-mask-collections References: [eswbeauty](https://eswbeauty.com/products/the-autumn-glow-up-fall-prep-essentials) The season for autumn-inspired products is upon us and [ESW Beauty](https://www.trendhunter.com/trends/seasonal-facial-treatment), "a brand known for its fun-loving and delicious-sounding sheet masks," is debuting a new face mask collection called The [Autumn](https://www.trendhunter.com/trends/sakuraco-autumn-collection) [Glow](https://www.trendhunter.com/trends/skin-sips) Up. Affordably priced at $20 USD, the st includes a selection of three compostable sheet masks. The masks are designed to cater to various skincare needs, providing benefits such as restorative, calming, and anti-aging properties. The Spiced Glow Restoring Raw Juice Mask, the Pumpkin Spice Oat Milk Calming Plant-Based Milk Mask, and the Green Reset Anti-Aging Raw Juice Mask are key products in The Autumn Glow Up set. ESW Beauty also includes a journal sticker pack and a reusable pouch as part of its fall mask collection, ensuring that users are both glowing and organized throughout the fall season. Image Credit: ESW Beauty ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 85% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Autumn-inspired Face Mask Collections:** ESW Beauty introduces a new face mask collection called The Autumn Glow Up with a focus on restorative, calming, and anti-aging properties. - **Compostable Sheet Masks:** ESW Beauty offers a selection of three compostable sheet masks designed to cater to various skincare needs, providing a sustainable and eco-friendly option. - **Fall-themed Skincare Accessories:** ESW Beauty includes a journal sticker pack and a reusable pouch as part of its autumn mask collection, enhancing the user's experience with organizational elements. ### Industries Being Reshaped - **Beauty and Skincare:** The introduction of The Autumn Glow Up collection by ESW Beauty taps into the demand for seasonal skincare products with diverse benefits. - **Sustainable Packaging:** ESW Beauty's use of compostable sheet masks and inclusion of a reusable pouch aligns with the growing trend of eco-friendly packaging solutions. - **Stationery and Organizational Products:** ESW Beauty's inclusion of a journal sticker pack in its fall mask collection presents an opportunity for collaboration with stationery and organizational brands. ## Related on Trend Hunter - [Autumn-Inspired Sheet Masks](https://www.trendhunter.com/trends/seasonal-facial-treatment.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [Travel Beauty Kits](https://www.trendhunter.com/trends/travel-beauty-kit.md) - [New Year-Celebrating Skincare Sets](https://www.trendhunter.com/trends/year-of-the-glow.md) - [Skin-Rejuvenating On-The-Go Self-Care Solutions](https://www.trendhunter.com/trends/glow-rescue-kit.md) - [Cheekily Co-Branded Beauty Releases](https://www.trendhunter.com/trends/liquid-deaths.md) - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md) - [Pumpkin-Inspired Skincare Products](https://www.trendhunter.com/trends/pumpkininspired-skincare.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md)