# Sensorial Face Masks Rodan + Fields' Face Mask Collection Boasts Foaming, Color-Changing Products By Laura McQuarrie | Published 2019-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-mask-collection References: [allure](https://www.allure.com/story/rodan-and-fields-face-mask-collection) & [rodanandfields](https://www.rodanandfields.com/pages/regimen-face-masks-lp) Rodan + Fields recently launched a [four-piece face mask collection](https://www.trendhunter.com/trends/mask-kit) that helps to address specific skin concerns in a fun way. Customers who have relied on the brand's Redefine, Reverse, Unblemish and Soothe skincare lines will now be able to enhance their daily and weekly self-care regimens with new face masks in each category. While each of the masks is functional and works to provide a specific kind of treatment, they also boast foaming and [color-changing properties](https://www.trendhunter.com/trends/jelly-gel-mask), as well as metallic formulas. While the Redefine Rejuvenation Mask takes the form of a blue gel that's infused with [exfoliating jojoba beads](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask), the Reverse Radiance Mask has a metallic golden yellow formula that includes Retinal-MD. Although the Unblemish Clarifying Mask appears white in its tub, the mask changes to a purple color as a sign that its blemish-banishing properties are working. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 48% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Color-changing Face Masks:** Disruptive innovation opportunity: Develop face masks that change color to indicate different skincare effects, enhancing the user experience and providing visual feedback. - **Foaming Face Masks:** Disruptive innovation opportunity: Create foaming face masks that offer a unique sensory experience while providing effective skincare benefits, appealing to consumers who seek engaging self-care products. - **Metallic Formula Face Masks:** Disruptive innovation opportunity: Explore the development of face masks with metallic formulas to add a touch of luxury and glamour to the skincare routine, attracting customers who desire innovative and visually appealing products. ### Who This Affects Most - **Skincare Industry:** Disruptive innovation opportunity: Introduce sensorial face masks as a new product category within the skincare industry, catering to consumers' desire for experiential and effective skincare solutions. - **Beauty Industry:** Disruptive innovation opportunity: Incorporate sensorial face masks into beauty routines, targeting beauty enthusiasts who are interested in innovative and visually captivating products. - **Personal Care Industry:** Disruptive innovation opportunity: Expand the offerings of the personal care industry by introducing sensorial face masks as an enjoyable and effective self-care product, appealing to individuals seeking unique and indulgent experiences. ## Related on Trend Hunter - [Micro Skincare Masks](https://www.trendhunter.com/trends/micro-masks.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Powerfully Formulated Sheet Masks](https://www.trendhunter.com/trends/transformative-sheet-masks.md) - [Hydration-Focused Color-Changing Masks](https://www.trendhunter.com/trends/collagen-masks.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Modeling Pack Kits](https://www.trendhunter.com/trends/derma-modeling-pack.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md) - [Revitalizing Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-masks.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md)