# Storybook Face Mask Branding BioBelle's Diary of Beauty Secret Kit Features 6 Signature Products By Jana Pijak | Published 2017-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-mask-branding References: [biobellecosmetics](https://biobellecosmetics.com/product/mask-6-piece-set/) Biobelle’s 'Diary of Beauty Secret' kit consists of 6 products that feature unique face mask branding -- the set is sold in a diary-themed box that resembles a journal one would share personal thoughts in. This [sheet mask set](https://www.trendhunter.com/trends/mask-kit) includes products that specifically target various skincare concerns -- ranging from those that even out and balance one's complexion to those that brighten, and tighten pores. In addition to its storybook-themed and feminine face mask branding, Biobelle's Diary of Beauty Secret kit offers proven results, leaving skin more youthful after use. Its masks offer visible results when used one to three times a week, and are easy to apply. The masks range from an Age-Defying Sheetmask that relies on red wine and retinol ingredients to [smooth fine lines](https://www.trendhunter.com/trends/biocollagen-facemask), to a [Hydrating Sheetmask](https://www.trendhunter.com/trends/aqua-kitten-mask) that offers moisture with almond oil and Vitamin Ea additives. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 50% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Storybook-themed Branding:** Disruptive innovation opportunity: Incorporating storytelling elements into product branding to create a unique and memorable customer experience. - **Targeted Skincare Solutions:** Disruptive innovation opportunity: Developing products that address specific skincare concerns to cater to the growing demand for personalized beauty solutions. - **Visible Results and Convenience:** Disruptive innovation opportunity: Creating products that offer visible and instant results, emphasizing convenience and ease of use for busy consumers. ### Industries Being Reshaped - **Beauty and Skincare:** Disruptive innovation opportunity: Introducing new and innovative product packaging and branding techniques to stand out in the competitive beauty and skincare industry. - **Personal Care:** Disruptive innovation opportunity: Incorporating storytelling elements into personal care products to enhance the overall consumer experience and foster brand loyalty. - **Cosmetics:** Disruptive innovation opportunity: Developing skincare products that combine cosmetic benefits with targeted skincare solutions to offer multifunctional products. ## Related on Trend Hunter - [Holiday-Inspired Sheet Mask Sets](https://www.trendhunter.com/trends/biodance-holiday-mask-set.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md) - [Cheekily Co-Branded Beauty Releases](https://www.trendhunter.com/trends/liquid-deaths.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md)