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# Men-Targeted Face Kits
Marlowe's Face Kit for Men Supercharges the Grooming Routine

By Kalin Ned | Published 2022-07-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/face-kit-for-men
References: [marloweskin](https://marloweskin.com/products/no-201-everyday-face-kit-for-men)

[Marlowe](https://www.trendhunter.com/trends/gen-z-males) boasts the powerful Everyday Face Kit for Men - No. 201, a collection of three products that help consumers take better care of their skin. The offering comes with three skincare essentials to "jump-start your day," including Marlowe's No. 122 [Facial Scrub](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs), No. 123 [Facial Moisturizer](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer), and No. 141 Shave Cream. All of these formulas are optimized with the special M Blend, a unique combination of Passionflower Fruit, Green Tea, Willow Bark, and Deep Sea Algae.

The Everyday Face Kit for Men - No. 201 is available either on a subscription model where one would enjoy a delivery every two months or as a one-time purchase. Through this kit, Marlowe offers an easy and seamless way for male-identifying consumers to stay on top of their routines.

Image Credit: Marlowe

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 93% | Activity: 84% | Freshness: 12%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Men's Skincare Kits:** The rise of men's skincare kits presents opportunities for companies to personalize and streamline grooming routines.
- **M-blend Formulas:** The use of M Blend, a unique combination of natural ingredients, presents opportunities for companies to innovate and differentiate their skincare products for men.
- **Subscription-based Grooming Products:** The increasing popularity of subscription-based services presents opportunities for companies to offer convenience and value to male-identifying consumers looking to improve their grooming routines.

### Industries Being Reshaped

- **Cosmetics and Personal Care:** The cosmetics and personal care industry can capitalize on the trend towards men's skincare kits and M Blend formulas, offering innovative and tailored products for male-identifying consumers.
- **E-commerce:** The rise of subscription-based grooming products presents opportunities for e-commerce companies to provide convenient and personalized services for men.
- **Health and Wellness:** The trend towards men's skincare and grooming presents opportunities for health and wellness companies to expand their product lines and tap into a growing market of male-identifying consumers looking to improve their self-care routines.

## Related on Trend Hunter

- [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md)
- [Minimalist Masculine Skincare Sets](https://www.trendhunter.com/trends/skincare-routine.md)
- [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md)
- [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md)
- [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md)
- [Men-Targeted Skincare Regimes](https://www.trendhunter.com/trends/antiaging-skincare-set.md)
- [Spring Scent Collections](https://www.trendhunter.com/trends/cedarwood-sea-salt-collection.md)
- [Anti-Aging Men's Skincare Sets](https://www.trendhunter.com/trends/brickell-mens-products.md)
- [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md)
