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# Face Made of Human Bodies
Who Do You Think You Are Ad

By Bianca | Published 2008-03-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/face-human-bodies-who-do-you-think-you-are
References: [aboutcolonblank](http://www.aboutcolonblank.com/2008/03/11/face-made-from-human-bodies-in-latest-genealogy-ad-campaign/)

When looked at from afar, it becomes evident that this image of a face actually consists of photographs of hundreds of naked human bodies that, with their combination of unique shapes and colours.

The clever ad was created for a [BBC](https://www.trendhunter.com/trends/selfie-booth1) [genealogy TV program](https://www.trendhunter.com/trends/royal-ontario-museum) which focuses on ancestry, called Who Do You Think You Are. If you click on the second image, you can see it in more detail.

These ads remind me a lot of the [cosmetic surgery awareness campaign](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) that featured thousands of Barbie dolls representing the number of breast augmentations in a single month in the US.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 82% | Activity: 66% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Body Photography:** Opportunity for innovators to explore photography in a creative and unconventional manner by using the human body as their canvas.
- **Ancestry Marketing:** Opportunity for businesses to target customers interested in their genealogy and family history through personalized advertising and marketing campaigns.
- **Shockvertising:** Opportunity for businesses to use provocative and attention-grabbing advertising techniques to generate buzz and garner attention.

### Sectors Adopting This

- **Genealogy TV Programs:** Opportunity for TV networks to create and promote genealogy-based programming that connects with audiences in a unique and emotional way.
- **Cosmetic Surgery Awareness Campaigns:** Opportunity for organizations in the healthcare industry to use creative campaigns to raise awareness about certain medical procedures, and demystify stigmas associated with going under the knife.
- **Art and Design Advertising:** Opportunity for businesses to use innovative artists and designers to create unique and unconventional advertising campaigns that capture the attention of a wider audience.

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