# Molecular Cosmetic Creams The Dr. Barbara Sturm Face Cream Men Keeps Working for 24 Hours By Michael Hemsworth | Published 2017-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-cream-men References: [molecular-cosmetics](https://www.molecular-cosmetics.com/cosmetics/face-cream-men) The Dr. Barbara Sturm Face Cream Men has been specially formulated to be perfect for a man's skin to ensure that they aren't using a product that is better suited for a woman's face and skin. Containing potent, active ingredients the cream is formulated to penetrate the thicker skin of a man's face and will work to prevent redness, inflammation and environmental effects. Male consumers are warming to the idea of [daily skincare products](https://www.trendhunter.com/trends/spf-20-face-moisturizer) more and more as brands respond to their preference for [simplistic branding](https://www.trendhunter.com/trends/gen-z-males) and ingredients that offer long-lasting effects. The Dr. Barbara Sturm Face Cream Men is an example of this with a recipe that will continue working for 24 hours after it has been applied to the face. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Male Skincare:** The rise of male-specific skincare, driven by simple branding and long-lasting effects. - **Long-lasting Ingredients:** A preference for skincare products that continue to work for extended periods after application. - **Active Ingredients:** Increased use of potent ingredients to penetrate thicker male skin and prevent redness, inflammation and environmental effects. ### Who This Affects Most - **Skincare:** The skincare industry is being disrupted by the rise of male-specific products with long-lasting and active ingredients. - **Consumer Goods:** Consumer goods companies have an opportunity in marketing simple, long-lasting skincare products to male consumers. - **Cosmetic:** Cosmetic businesses can capitalize on the preference for active ingredients that penetrate thicker male skin. ## Related on Trend Hunter - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Repairing Anti-Aging Creams](https://www.trendhunter.com/trends/repairing-antiaging-cream.md) - [Men-Focused Age Defence Skincare](https://www.trendhunter.com/trends/nivea-mens.md) - [Multi-Day Moisture Cosmetics](https://www.trendhunter.com/trends/hydrating-watercream.md) - [Men-Targeted Skincare Regimes](https://www.trendhunter.com/trends/antiaging-skincare-set.md) - [Contouring Night Creams](https://www.trendhunter.com/trends/contouring-night-cream.md) - [Protective Masculine Moisturizers](https://www.trendhunter.com/trends/anytime-daily-uv-moisturizer.md) - [Targeted Winter Skin Products](https://www.trendhunter.com/trends/nivea-men-1.md) - [Anti-Aging Men's Skincare Sets](https://www.trendhunter.com/trends/brickell-mens-products.md)