# Transformative Face Cleansers Skoon's Cleanser and Makeup Remover Turns from a Gel to a Milk By Laura McQuarrie | Published 2015-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-cleanser References: [skoonskin.co.za](http://www.skoonskin.co.za/item/cleanser__makeup_remover) While it's now fairly common to see [two-in-one](https://www.trendhunter.com/trends/double-cleansing-system) or sometimes even three-in-one face cleansers, it's rare that these products are able to completely change their form and texture in the process. The 'Cleanser + [Make-Up Remover](https://www.trendhunter.com/trends/futurewise)' from SKOON is an example of one of these products that is not just multifuctional, but multifaceted as well. The product boasts "[gel-to-milk](https://www.trendhunter.com/trends/milkysoft-face-and-body-cleanser)" technology, which means that with the product can be applied directly to the skin, and when rinsed with water, it will form a creamy texture that cleanses and hydrates. Despite the use of the word "milk," the product is mostly made of vitamin-rich oils from grapeseed, coconut, sweet almond and sunflower seeds. As a product that's gentle, yet tough enough to deep-clean skin, this versatile cleanser is suited to all skin types. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 36% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multifaceted Cleansers:** There is an opportunity for the development of multifaceted cleansers that can completely change their form and texture during the cleansing process. - **Gel-to-milk Technology:** The development of gel-to-milk technology in skincare products provides a disruptive innovation opportunity for companies to create versatile products that cleanse and hydrate the skin. - **Oil-based Cleansers:** The rise of oil-based cleansers opens up disruptive innovation opportunities for companies to create products that are gentle yet effective for deep-cleaning skin. ### Sectors Adopting This - **Skincare Industry:** The skincare industry can benefit from the development of multifaceted cleansers and gel-to-milk technology in their product lines to provide more versatile and efficient products for consumers. - **Cosmetic Industry:** The cosmetic industry can utilize the rise of oil-based cleansers to create products that not only cleanses but also nourishes the skin, providing an innovative approach to makeup removal. - **Natural Beauty Industry:** The natural beauty industry has an opportunity to utilize the vitamin-rich oils present in multifunctional and oil-based cleansers to create more environmentally friendly products that do not rely on harsh chemicals for cleansing purposes. ## Related on Trend Hunter - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [Transformative Two-Step Cleansers](https://www.trendhunter.com/trends/daily-cleansing-protocol.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md)