# Rapid Facial Cleansers Face Cleanse's Foaming Stage Leaves Skin Hydrated in 30 Seconds By Laura McQuarrie | Published 2025-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-cleanse References: [newbeauty](https://www.newbeauty.com/refy-skin-care/) & [us.refybeauty](https://us.refybeauty.com/products/face-cleanse)  Clean makeup brand [Refy](https://www.trendhunter.com/trends/refy) is breaking into skincare with the launch of Face Cleanse, a two-in-one daily cleanser for all skin types that removes 100% of makeup and hydrates skin. Like the rest of the brand's product portfolio, this product boasts a clean formula, and it speaks to those who value simplicity with a formula that does the work of a [double cleanse](https://www.trendhunter.com/trends/double-cleansing-balm) and a makeup remover in one step. While the facial cleanser's serum stage [melts away makeup](https://www.trendhunter.com/trends/futurewise), sunscreen and oils, the foaming stage leaves skin feeling hydrated within 30 seconds. Consumers increasingly desire products like Face Cleanse that do more and deliver expedited results, all while streamlining their personal care routines. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 62% | Freshness: 34% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Two-in-one Skincare Solutions:** The demand for multi-functional skincare products is surging, aiming to simplify beauty routines by combining multiple steps into a single, effective product. - **Minimalist Beauty Movement:** There is an increasing trend towards minimalist beauty products that promise maximum results with minimal effort or ingredients, appealing to eco-conscious consumers. - **Expedited Skincare Results:** Consumers are seeking skincare innovations that deliver quicker results, catering to those who desire efficient and time-saving beauty solutions. ### Where This Applies - **Clean Beauty:** The clean beauty industry is growing as consumers gravitate towards products that are not only effective but also prioritize natural and safe ingredients in formulations. - **Personal Care Technology:** Advancements in personal care technology are enabling the development of sophisticated skincare products that achieve comprehensive care in minimal time. - **Sustainable Cosmetics:** Sustainable cosmetics are becoming more popular as brands innovate to meet the needs of eco-friendly consumers who demand high-performance yet environmentally responsible products. ## Related on Trend Hunter - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Bi-Phase Foaming Cleansers](https://www.trendhunter.com/trends/great-skin-double-cleanse.md) - [Priming Facial Cleansers](https://www.trendhunter.com/trends/magic-hydration-revival-cleanser.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [Cream-to-Foam Cleansers](https://www.trendhunter.com/trends/canvas-creamtofoam-cleanser.md) - [Water-Activated Cleansing Melts](https://www.trendhunter.com/trends/cleansing-melts.md)