# Single-Ingredient Facial Oils 'Raw Is Everything's Face Care Oils Celebrate Simple Ingredients By Laura McQuarrie | Published 2017-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-care-oil References: [rawiseverything](http://rawiseverything.com/shop/) 'Raw Is Everything' is the name of a unique personal care brand that specializes in the production of [single-ingredient skincare items](https://www.trendhunter.com/trends/ella-eden). The brand proudly notes that "Our single-ingredient facial oils are cold pressed, unrefined, organic, and sourced sustainably from communities around the world." The entire Raw Is Everything range includes an Age-Defying Concentrate, a Facial Moisturizer, a Clear-Skin Treatment, as well as an Antioxidant Treatment. In each of these products, [high-quality single oils](https://www.trendhunter.com/trends/nakie-coquette) such as rosehip, passionfruit seed oil, tamanu oil and raspberry seed oil are used. As well as celebrating simplicity, Raw Is Everything also stands out as a champion of [clean beauty](https://www.trendhunter.com/trends/rms-skincare), empowering women of all ages to embrace natural solutions for whole-body health and wellness. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Single-ingredient Skincare:** Raw Is Everything is leading a trend towards single-ingredient skincare products, providing an opportunity for eco-friendly and sustainable innovation in the skincare market. - **Clean Beauty Movement:** Raw Is Everything's focus on natural and sustainable solutions for whole-body health and wellness is indicative of the growing trend towards clean beauty and natural personal care products. - **Ingredient Transparency:** Raw Is Everything's commitment to using organic and sustainably-sourced ingredients and providing transparency about the sourcing of ingredients will likely inspire a trend towards ingredient transparency in the personal care industry. ### Who This Affects Most - **Personal Care:** Raw Is Everything's single-ingredient facial oils is a disruptive innovation opportunity in the personal care industry, challenging the conventional use of multiple ingredients in skincare products. - **Eco-friendly Products:** Raw Is Everything's focus on organic and sustainably-sourced ingredients presents an opportunity for innovation in the eco-friendly products industry to meet demand for more sustainable and responsible product options. - **Natural Health and Wellness:** Raw Is Everything's promotion of natural and sustainable solutions for whole-body health and wellness aligns with the growing trend towards natural health and wellness products and services. ## Related on Trend Hunter - [Unrefined Body Butters](https://www.trendhunter.com/trends/nudesauce.md) - [Biocompatible Facial Oils](https://www.trendhunter.com/trends/balancing-facial-oil.md) - [Nourishing Essential Face Oils](https://www.trendhunter.com/trends/essential-face-oil.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Protective Face Oils](https://www.trendhunter.com/trends/sacred-serum.md) - [Rose-Inspired Skincare Oils](https://www.trendhunter.com/trends/rose-garden.md) - [Anti-Inflammatory Face Oils](https://www.trendhunter.com/trends/maater-cosmetics.md) - [Rich Intensive Face Oils](https://www.trendhunter.com/trends/intensive-face-oil.md)