# Flower-Shaped Face Brushes Shiseido's Polishing Face Brush Takes After the Camellia Flower By Laura McQuarrie | Published 2019-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-brush References: [bustle](https://www.bustle.com/p/7-new-skin-make-up-haircare-launches-this-week-including-some-great-festive-editions-19189888) & [shiseido](https://www.shiseido.com/hanatsubaki--hake-polishing-face-brush-0729238161368.html) Japanese cosmetics and skincare brand [Shiseido](https://www.trendhunter.com/trends/festive-beauty-packaging) released the Hanatsubaki Hake Polishing Face Brush as an elegant cosmetics applicator to buff the skin and provide a smooth finish. The design of the [four-petal face brush](https://www.trendhunter.com/trends/futura-avant-lab) was based on the shape of the camellia flower and as a result, its shape is useful for maintaining optimal contact. The brush also integrates Hidden Core technology so that the pressure is controlled when [powdered, liquid or cream products](https://www.trendhunter.com/trends/soft-focus-blurring-blush) are applied to the face, ensuring an even and streak-free finish. The ergonomically designed Shiseido face brush features boldly colored high-performance synthetic fibers that work with a wide variety of makeup products and a design that is elegantly crafted in Japan. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 47% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Flower-shaped Brushes:** New, unconventional design for applicators and brushes provides opportunities to enhance product efficiency and quality. - **Hidden Core Technology:** Innovation in brush design elements presents novel ways of creating, distributing and implementing various types of skin care products. - **Ergonomic Design:** Improved design elements of applicators and brushes optimize the application process for better customer usability. ### Sectors Adopting This - **Cosmetics:** Cosmetics companies can leverage similar 'flower and hidden core technology' design elements for their applicators and brushes. - **Skincare:** Skincare product manufacturers can integrate design features like ergonomic brush design and hidden core technology to optimize the delivery of their products and services. - **Pacific Asian Market:** Pacific Asian market can potentially benefit in adopting the flower-shaped brush design in their local traditional practices and culture. ## Related on Trend Hunter - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Fragrant Cleansing Clothing Brush](https://www.trendhunter.com/trends/aromacraft.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md)