# Busty Beauty Blindfolds The Beate Uhse 'Face Bra' Invitation is Hard to Ignore By Shiori Mine | Published 2012-07-08 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/face-bra References: [laughingsquid](http://laughingsquid.com/the-face-bra-a-sexy-but-useful-sleeping-mask) & [beate-uhse](http://www.beate-uhse.com/) Event invitations are constantly swamping the desks of major buyers, which is why European adult toy and [lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) company Beate Uhse decided to send its guests a 'Face Bra' for the long flight over. Conceptualized by Munich-based creative agency Interone, the invitation was sent to entice clients to attend the Salon International de la Lingerie event in Paris. I'm sure the sexy sleeping mask caught the eyes of a few business moguls -- I mean, how often do you get a Face Bra in the mail? The bold, busty publicity stunt not only grabs your attention, but is fully functional as a jet-setting [travel mask](https://www.trendhunter.com/trends/ems-technology). The masquerading Face Bra 's design is based on the company's top-selling item. Due to the unexpected popularity of this novelty item, Beate Uhse is considering adding the Face Bra as a permanent offering. I can't imagine how a man's hopes and dreams could be more perfectly fulfilled. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Functional Novelty Items:** The Face Bra novelty item that doubles as a travel mask highlights the potential for functional novelty items in the market. - **Sensual Marketing Campaigns:** The Face Bra invitation serves as an example of how sensual and bold marketing tactics can grab the attention of potential clients. - **Customized Event Invitations:** The Face Bra invitation shows the importance and potential of customized event invitations that showcase a company's unique products and services. ### Where This Applies - **Lingerie:** The Face Bra invitation is directly related to the lingerie industry and highlights the market potential for unique, sensual, and functional products and marketing tactics. - **Adult Toys:** The Face Bra invitation can also be related to the adult toy industry as it highlights the potential for unique and playful products and marketing tactics. - **Event Planning:** The Face Bra invitation indirectly relates to the event planning industry, showcasing the importance of customized and creative event invitations. ## Related on Trend Hunter - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Selfie Trampoline Pop-Ups](https://www.trendhunter.com/trends/club-bounce.md) - [Faux-Piercing Push-Up Garments](https://www.trendhunter.com/trends/nipple-pushup-bra.md)