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# Soothing Nutrient-Rich Face Creams
Gentle Armor by Day + West is a Nourishing Face and Neck Cream

By Kalin Ned | Published 2023-04-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/face-and-neck-cream
References: [dayandwest](https://dayandwest.com/products/gentle-armor)

Beauty brand Day + West boasts a [nourishing face and neck cream](https://www.trendhunter.com/trends/clear-confidence-moisturizer) that is powered by clinically proven ingredients. The lightweight formula features the company's proprietary antioxidant-rich Phyto Resilience Blend™, alongside plant-derived squalane, hyaluronic acid, calendula, niacinamide, and bakuchiol.

Gentle Armor, the name of the product, promises to bring a multitude of benefits to one's skin, including a reduction in the appearance of fine lines and wrinkles. The face and neck cream effectively stimulates collagen production and promotes suppleness through the moisturizing powers of [plant-derived squalane and hyaluronic acid](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream). Calendula, on the other hand, effectively soothes the skin and the Phyto Resilience Blend™ adds a layer of protection. Through the inclusion of bakuchiol, the [popular retinol alternative](https://www.trendhunter.com/trends/nuxuriance-ultra), Day + West ensures its formula is suitable for all skin types.

Image Credit: Day+West

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 86% | Activity: 96% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Nourishing Skincare:** There is a trend towards using clinically proven ingredients to create nutrient-rich skincare products that address specific skin concerns.
- **Natural Skincare:** The use of plant-derived ingredients in skincare products, such as squalane and calendula, is becoming increasingly popular as consumers prioritize natural and sustainable products.
- **Retinol Alternatives:** There is a shift towards using retinol alternatives, like bakuchiol, in skincare products as consumers seek gentler and less irritating options.

### Industries Being Reshaped

- **Skincare:** This trend presents opportunities for companies in the skincare industry to develop and market products that feature clinically proven, natural ingredients and retinol alternatives.
- **Beauty:** Beauty companies can capitalize on the trend towards natural and sustainable products by incorporating plant-derived ingredients into their skincare offerings.
- **Cosmetics:** This trend creates opportunities for cosmetics companies to innovate their skincare lines with nutrient-rich, non-irritating formulations that feature retinol alternatives like bakuchiol.

## Related on Trend Hunter

- [Restoring Face Creams](https://www.trendhunter.com/trends/restore-face-cream.md)
- [Strengthening Skin Creams](https://www.trendhunter.com/trends/resilience-cream.md)
- [Gentle Anti-Aging Creams](https://www.trendhunter.com/trends/the-retinol-03-cream.md)
- [Retinol-Free Anti-Aging Creams](https://www.trendhunter.com/trends/nuxuriance-ultra.md)
- [Efficient Preventative Skincare Creams](https://www.trendhunter.com/trends/preventative-skincare-cream.md)
- [Potent Vegan Night Creams](https://www.trendhunter.com/trends/dream-job-antiaging-night-cream.md)
- [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md)
- [Lightweight Hydrating Skin Creams](https://www.trendhunter.com/trends/eternal-glow-cream.md)
- [Contouring Night Creams](https://www.trendhunter.com/trends/contouring-night-cream.md)