# Melon-Inspired Makeup Palettes Too Faced's Newest Face and Eye Palette Design is Fruit-Shaped By Laura McQuarrie | Published 2019-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/face-and-eye-palette References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/46562133/image/46562185/Too-Faced-Tutti-Frutti-Watermelon-Slice-Face-Eye-Palette) & [toofaced](https://www.toofaced.com/shop/eyes/eye-shadow-palettes/watermelon-slice-face-and-eye-palette/90807.html) The Tutti Frutti Watermelon Slice Face and Eye Palette from Too Faced is not only full of fun shade names like 'Water-Mellow Out' and 'So Seedy' but boasts a uniquely shaped design that takes after the beloved summer fruit. The palette is actually split into two separate halves that can be attached by a magnetic strip, making the unconventionally shaped palettes perfect for stacking and carrying on the go. While one side of the [watermelon-inspired palette](https://www.trendhunter.com/trends/watermelon-glow) is made up of [neutral shimmers and matte eye shadows](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends), the other shades a trio of [blush, highlighter and bronzer palettes](https://www.trendhunter.com/trends/cream-face-palette). As many people prefer to keep their summer makeup looks simple, this product has the potential to help create effortless looks. Image Credit: *[Too Faced](https://www.instagram.com/p/B1w06vMAVCW/)* ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 26% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fruit-inspired Makeup Palettes:** As makeup continues to merge with entertainment and become more vibrant, there is an opportunity to create unique and eye-catching designs inspired by various fruits. - **Modular Makeup Palettes:** Interchangeable and stackable makeup palettes like the Tutti Frutti Watermelon Slice design can make it easier for consumers to organize and take their products on the go. - **Multifunctional Makeup Palettes:** Developing palettes that offer different products in one container, like the split design of the Tutti Frutti Watermelon Slice with eyeshadows and blushes, can be a way to maximize convenience and usage for the consumer. ### Where This Applies - **Cosmetics:** Makeup brands can innovate their product designs to make them more visually appealing, convenient, and multifunctional for consumers. - **Packaging:** The packaging industry has opportunities to develop modular and adaptable designs to fit the evolving needs of different products like makeup palettes. - **Fashion and Accessories:** As cosmetics become more integrated with fashion, designers have a chance to create more vibrant and playful trends like fruit-inspired makeup palettes. ## Related on Trend Hunter - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Chocolate-Inspired Sculpting Sticks](https://www.trendhunter.com/trends/too-faced-sculpting-sticks.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Cream-Based Blush Palettes](https://www.trendhunter.com/trends/cream-face-palette.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Makeup Brand-Inspired Smoothies](https://www.trendhunter.com/trends/nkter-x-too-faced-smoothie.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md)