# Fashion Brand Lavender Perfumes MSCHF Unveils its Fabuloso Perfume with a Violet Hue By Amy Duong | Published 2024-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fabuloso References: [highsnobiety](https://www.highsnobiety.com/p/mschf-fabuloso-cologne-fragrance/) & [mschf](https://mschf.com/shop/smells-like/fabuloso)  Fashion brand [MSCHF](https://www.trendhunter.com/trends/eau-de-industrie) broadens in the realm of fragrances with its [Fabuloso](https://www.trendhunter.com/trends/peach-scented-trash-bags) perfume which is visually striking in design as well. It embodies a bright purple tone and has a [lavender scent](https://www.trendhunter.com/trends/honey-infused-lavender-berry-hair-perfume) to align with that -- it is also bottled in a violet-colored atomizer detailed with logos of MSCHF and Fabuloso. The perfume is launched today and this marks the brand's second perfume following Smells Like WD-40 from last March, which was developed to imitate the smell of vanilla through an innovative process that recontextualized vanillin. To celebrate the recent launch of Fabuloso, MSCHF is also restocking the aforementioned Smells Like WD-40 as both of the perfumes can be purchased as a set as well. Image Credit: MSCHF ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 47% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Visually Striking Perfume Designs:** The Fabuloso perfume from MSCHF features a violet-colored atomizer with the brand's logos, offering new opportunities for visually appealing fragrance packaging. - **Recontextualizing Fragrance Scents:** MSCHF's Fabuloso perfume boasts a lavender scent, showcasing the potential for reimagining traditional fragrance notes and creating unique olfactory experiences. - **Limited Edition Perfume Sets:** MSCHF offers the opportunity to purchase both the Fabuloso and Smells Like WD-40 perfumes as a set, introducing a new trend of limited edition fragrance bundles for consumers. ### Sectors Adopting This - **Fashion and Fragrance:** The fashion industry can explore the integration of visually striking fragrance designs, like the violet-hued Fabuloso perfume, to enhance product offerings and create a distinctive brand experience. - **Luxury Goods:** Luxury brands can disrupt the fragrance market by recontextualizing traditional scents with innovative fragrances like MSCHF's unique lavender scent in the Fabuloso perfume. - **E-commerce and Retail:** E-commerce platforms and retail stores can tap into the trend of limited edition fragrance sets, such as the Fabuloso and Smells Like WD-40 set from MSCHF, to attract customers and create exclusive offerings. ## Related on Trend Hunter - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Fragrance-Focused Cleaning Products](https://www.trendhunter.com/trends/fabulosa-seasonal-collections.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Gilded Cleaning Product Branding](https://www.trendhunter.com/trends/fabulosa-rebranding.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Inaugural Fashion Brand Fragrances](https://www.trendhunter.com/trends/wax-london-fragrances.md) - [Urban Lilac Fragrances](https://www.trendhunter.com/trends/lilac-city.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md)