# Fashionable Waste Photography This Fabrice Monteiro Series Dresses Models in Environmental Waste By Christopher Magsambol | Published 2015-09-21 | Updated 2015-09-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fabrice-monteiro References: [hifructose](http://hifructose.com/2015/09/18/fabrice-monteiros-the-prophecy/) & [fabricemonteiro.viewbook](http://fabricemonteiro.viewbook.com/) Photographer Fabrice Monteiro's 'The Prophecy' collection warns audiences of the consequences of environmental damage. The images portray the African landscape in a rather apocalyptic tone, dressing each model in [theatrical garments made of garbage](https://www.trendhunter.com/trends/shearling-style-hat). Models are turned into larger-than-life creatures or monsters, meant to be fictional and exaggerated. Many of the garments worn by the models were actually sourced in garbage-ridden areas. The frightening garbage-creatures pose triumphantly in various parts of Africa to depict a [dystopian view of the world](https://www.trendhunter.com/trends/the-future-is-not-set). Essentially, Monteiro is suggesting that the environmental damage we are inflicting on the Earth will one day prove to have deadly consequences. Although the monsters are only metaphors, they are a frightening reminder of how much waste the world actually produces. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Environmental Awareness:** The 'Fashionable Waste Photography' series highlights the need for increased environmental awareness and action. - **Sustainable Fashion:** The use of garbage as garments in 'The Prophecy' collection presents opportunities for innovation in sustainable fashion. - **Artistic Activism:** 'Fashionable Waste Photography' exemplifies the power of art as a medium for raising awareness and driving activism. ### Who This Affects Most - **Fashion:** The fashion industry can explore ways to integrate sustainability into their designs and production processes. - **Photography:** 'Fashionable Waste Photography' showcases the potential of photography as a tool for social commentary and environmental awareness. - **Environmental Conservation:** The series prompts industries and organizations focused on environmental conservation to take further action and find innovative solutions. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Ceramic Waste Carafes](https://www.trendhunter.com/trends/sungai-carafe.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md)