# Cultural Math Keychains These Fabric Keychains Feature Clever Formulas About Art and Culture By Rebecca Byers | Published 2015-05-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fabric-keychains References: [thirddrawerdown](http://www.thirddrawerdown.com/products/new-math-fabric-keyrings-x-craig-damrauer) These quirky fabric keychains are apart of the latest collaboration between [Third Drawer Down Studio](https://www.trendhunter.com/trends/these-thoughts-may-disappear) and Craig Damrauer. The topical keychains come in vibrant contrasting colors and feature formula-style statements such as "modern art = I could do that + yeah, but you didn't." Other formulas included in the math-centric collection are "chef = cook + authority," and "staring = looking - not looking." Currently based out of New Orleans, Craig Damrauer is an artist who frequently uses math and text to create conversation-spurring work. Third Drawer Down is an Australian wholesale platform specializing in enabling [artist design partnerships](https://www.trendhunter.com/trends/w-hotels-x-thomas-llu). The Third Drawer Down Studio x Craig Damrauer fabric keychains are apart of a longer collection that includes mugs, tea towels and other lifestyle accessories. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Math-inspired Accessories:** The collaboration between Third Drawer Down Studio and Craig Damrauer showcases a trend for quirky fabric keychains with formula-style statements, presenting an opportunity to create more math-inspired accessories. - **Artistic Collaboration:** The partnership between Third Drawer Down Studio and Craig Damrauer highlights a trend for artist design collaborations, suggesting an opportunity for more artistic collaboration ventures. - **Conversation-spurring Design:** Craig Damrauer's use of math and text to create conversation-spurring work reflects a trend for designs that spark meaningful conversations, indicating an opportunity to develop more conversation-spurring designs. ### Where This Applies - **Wholesale Retail:** Third Drawer Down's role as an Australian wholesale platform enables the distribution of artist design partnerships, presenting opportunities for growth in the wholesale retail industry. - **Lifestyle Accessories:** The inclusion of keychains, mugs, and tea towels in the Third Drawer Down Studio x Craig Damrauer collection suggests opportunities for expansion in the lifestyle accessories industry. - **Art and Design:** The collaboration between Third Drawer Down Studio and artist Craig Damrauer highlights a trend for integrating art with design, offering opportunities for innovation at the intersection of art and design industries. ## Related on Trend Hunter - [Visual Graphic-Inspired Accessories](https://www.trendhunter.com/trends/esc-keys.md) - [Collectible Hand Creams](https://www.trendhunter.com/trends/comfort-hand-cream.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Colorful Textured Artful Homeware](https://www.trendhunter.com/trends/absorbed-language.md) - [Y2K Beaded Phone Straps](https://www.trendhunter.com/trends/string-ting.md) - [Slick Design-Forward Calculator Collections](https://www.trendhunter.com/trends/design-calculators.md) - [Machined Metallic Topology Toys](https://www.trendhunter.com/trends/altdynamic-torus.md) - [Playful Abstract Exhibitions](https://www.trendhunter.com/trends/the-shape-of-play.md) - [Sea-Inspired Mini Sculpture Capsules](https://www.trendhunter.com/trends/mini-sculptures.md)