# Affordable Performance Activewear Fabletics Men Aims to "Fix What's Wrong With Men's Activewear" By Laura McQuarrie | Published 2020-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fabletics-men References: [prnewswire](https://www.prnewswire.com/news-releases/fabletics-partners-with-kevin-hart-to-fix-whats-wrong-with-mens-activewear-by-creating-fabletics-men-301038809.html) & [fabletics](http://www.fabletics.com) Fabletics is now introducing a new activewear label called [Fabletics Men](https://www.trendhunter.com/trends/fabletics-2) that's centered on serving men where other [performance brands](https://www.trendhunter.com/trends/welterweight-sweats) have failed to do so. The problem-solving styles are focused on four areas: fit, function, feel and style, and are designed to be aesthetically pleasing, affordably priced and sensible high-performance options for men that take the stress out of shopping for activewear. With Fabletics Men, there are [tops, bottoms, joggers](https://www.trendhunter.com/trends/mens-essentials), hoddies, sweatshirts and a variety of pre- and post-workout styles. Fabletics partnered with comedian Kevin Hart on Fabletics Men. As TechStyle Co-CEO and Co-Founder Don Ressler describes, "Kevin called out the problem: a lot of older performance labels pressure you to be something you're not. Fabletics Men works 24-7 to provide gear that works for the wearer—not the other way around." Image Credit: Fabletics ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 54% | Activity: 11% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Affordable Performance Activewear:** Opportunity to disrupt the activewear market by offering high-quality performance gear at affordable prices. - **Problem-solving Styles:** Create innovative activewear designs that prioritize fit, function, feel and style to cater to the needs of consumers. - **Celebrity Collaborations:** Leverage partnerships with influential figures to create brand awareness and gain a competitive edge in the activewear industry. ### Where This Applies - **Men's Activewear:** Capture the untapped market of men's activewear by offering sensible high-performance options that address the shortcomings of existing brands. - **E-commerce Retail:** Utilize online platforms to disrupt traditional retail models and make affordable activewear accessible to a wider customer base. - **Fitness and Lifestyle:** Align with the growing health and wellness trends by offering activewear that caters to both performance and aesthetic preferences of consumers. ## Related on Trend Hunter - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Refined Active Essentials](https://www.trendhunter.com/trends/ted-baker-sport.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md)