# Celebrity Activewear Shops Fabletics by Kate Hudson Will Soon Open Its First Retail Store By Laura McQuarrie | Published 2015-11-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fabletics-by-kate-hudson References: [popsugar](http://www.popsugar.com/fitness/Fabletics-Retail-Stores-Opening-38342683?stream_view=1) & [fabletics](https://www.fabletics.com/) While Fabletics by Kate Hudson is currently only available to consumers through online channels and subscription-based services, the activewear brand will be opening its first-ever brick-and-mortar Los Angeles store in the fall. The shop will be set up in The Village at Westfield Topanga in Woodland Hills, set alongside a variety of [health, beauty and style destinations](https://www.trendhunter.com/trends/westfield-century-city). Affordability is a huge part of what makes the brand so appealing to many [sportswear and athleisure enthusiasts](https://www.trendhunter.com/trends/lululemon-5), as Fabletics pieces are competitively priced under $100. While this is one factor that will drive consumers to the store, convenience will also be a focus, as this store will be a place for online shoppers to instantly pick up web purchases. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Online-to-offline:** The opening of Fabletics' brick-and-mortar store highlights the trend of online brands expanding into physical retail spaces to enhance customer experience and convenience. - **Affordable Athleisure:** Fabletics' competitively priced activewear under $100 taps into the growing trend of affordable athleisure wear, appealing to cost-conscious consumers. - **Instant Order Pickup:** The Fabletics store serves as a convenient pickup location for online shoppers, addressing the need for instant gratification and efficiency in e-commerce. ### Industries Being Reshaped - **E-commerce:** The expansion of online brands like Fabletics into physical retail spaces disrupts the traditional e-commerce industry, blending digital convenience with in-store experiences. - **Athleisure:** Fabletics' affordable activewear caters to the growing athleisure industry, providing stylish and functional clothing for fitness enthusiasts and fashion-forward consumers. - **Retail:** Fabletics' brick-and-mortar store presents a disruptive innovation opportunity within the retail industry, combining the online and offline shopping experiences for customers. ## Related on Trend Hunter - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Celebrity Lingerie Flagship Stores](https://www.trendhunter.com/trends/skims-10.md) - [Athletic Brand Flagship Stores](https://www.trendhunter.com/trends/gymshark-2.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [Conscious-Focused Retail Stores](https://www.trendhunter.com/trends/westfield-century-city.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Women-Focused Sports Stores](https://www.trendhunter.com/trends/the-womens-sports-store.md)