<!-- canonical: https://www.trendhunter.com/trends/fabletics-and-liza-koshy -->
<!-- robots: noindex -->

# Collaborative Streetstyle Activewear
Fabletics and Liza Koshy Created a Stylish, Versatile Capsule

By Laura McQuarrie | Published 2021-01-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fabletics-and-liza-koshy
References: [prnewswire](https://www.prnewswire.com/news-releases/liza-koshy-debuts-first-ever-activewear-collection-with-fabletics-301199737.html) & [Fabletics](http://Fabletics.com)

Fabletics and Liza Koshy teamed up to kick off a brand-new [collaboration for 2021](https://www.trendhunter.com/trends/nikeskims-collection) and the capsule was created to "reshape your expectations of activewear." The versatile and stylish pieces recognize that people started to first and foremost dress for comfort in 2020 and these styles support the new norm in that sense.

The [capsule collection](https://www.trendhunter.com/trends/nike-x-sacai) shares wardrobe staples like convertible jackets, reversible sports bras and adjustable pants with a [streetwear-meets-athleticwear](https://www.trendhunter.com/trends/puma-x-madhappy) theme. The styles feature bold pops of color and a few equally loud prints for fun.

The collab is being introduced with a cinematic dance commercial featuring Liza moving in reverse to emphasize that there's no going back to life before comfort.

Image Credit: Fabletics

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 28% | Activity: 84% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Streetwear-athleticwear Hybrid:** Opportunity to create more versatile and comfortable clothing that combines streetwear and athleticwear elements.
- **Collaborative Fashion:** Opportunity for brands to team up with influencers and celebrities to gain new audiences and bring fresh perspectives to their designs.
- **Reversible Clothing:** Opportunity to create clothing that offers consumers more options and versatility without taking up extra space in their wardrobe.

### Industries Being Reshaped

- **Athleticwear:** As people continue to prioritize comfort, athleticwear brands can explore new designs and collaborations to offer more versatile and stylish options.
- **Fashion:** Brands from different fashion segments can collaborate with each other or with influencers to create new and innovative collections that appeal to wider audiences.
- **Sustainability:** Reversible clothing can promote more sustainable consumption habits by reducing the need to buy as many separate items to achieve different looks.

## Related on Trend Hunter

- [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md)
- [Whimsical Activewear Collabs](https://www.trendhunter.com/trends/lululemon-x-disney.md)
- [Premium Lifestyle Apparel Capsules](https://www.trendhunter.com/trends/lululemon-x-erewhon.md)
- [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md)
- [Supportive Activewear Silhouettes](https://www.trendhunter.com/trends/joe-fresh-1.md)
- [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md)
- [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md)
- [Singer-Collaborative Activewear Capsules](https://www.trendhunter.com/trends/body-is-art.md)
- [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md)
