# Marvelously Moralistic Labels Fable Wines Packaging Pay Homage to South African Legends By Susan Keefe | Published 2011-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fable-wines References: [thedieline](http://www.thedieline.com/blog/2011/11/3/fable-wines.html) & [adamncompany](http://adamncompany.com/) The Tulbaugh Mountain Vineyards in South Africa recently released a new line of vino entitled [Fable Wines](https://www.trendhunter.com/trends/botanical-cocktails). The gorgeous labels these moralistic bottles are sporting were created by the clever minds at the design firm Adam & Co. The [beautifully rendered animals](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos) that accompany the otherwise simplistic labels were drawn by the celebrated illustrator Gregory Titus. Drawing inspiration from ancient South African fables, each wine is represented with a notable character from these moralistic stories. Fable Wines was created as a means of presenting the tasting of wine like a story. As each flavor morphs and unfolds on your tongue your palette embarks on a new chapter of a sumptuous tasty tale. While you may not learn morals from a glass of this vino, the consumption of a whole bottle could result in a few life lessons and a killer hangover you won't soon forget. The quiet typography and the meticulously detailed sketches compliment each other beautifully on this virtuous [wine label](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz), and promise a tasty journey the drinker will remember. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Label Storytelling:** Disruptive innovation opportunity: Create wine labels that tell a unique and engaging story, enhancing the drinking experience. - **Ethical Packaging:** Disruptive innovation opportunity: Develop sustainable and visually appealing packaging designs that promote ethical values and storytelling. - **Illustrative Design:** Disruptive innovation opportunity: Explore collaborations with celebrated illustrators to create visually captivating labels that enhance brand identity. ### Sectors Adopting This - **Wine & Vineyards:** Disruptive innovation opportunity: Introduce augmented reality labels or interactive elements on wine bottles to enhance customer engagement and exploration of wine stories. - **Design & Packaging:** Disruptive innovation opportunity: Incorporate sustainable materials and innovative printing techniques to create visually appealing and eco-friendly packaging designs. - **Art & Illustration:** Disruptive innovation opportunity: Collaborate with renowned illustrators to create unique artwork for product packaging in various industries beyond wine. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)