# Italian Vacation Editorials L'Optimum Thailand's Italian Job Story Features Fabio Mancini By Jana Pijak | Published 2015-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fabio-mancini References: [malemodelscene.net](http://www.malemodelscene.net/editorial/fabio-mancini-americo-cacciapuoti-loptimum-thailand/) & [malemodelscene.net](http://www.malemodelscene.net/models/fabio-mancini/) Americo Cacciapuoti captures 'Italian Job' L'Optimum Thailand's vacation-themed editorial that features supermodel Fabio Mancini. The photographer captures Fabio as he sight-sees through urban streets, as he poses in lush gardens and while he enjoys Italy's famous espresso beverages. Celebrating the beauty of Italy, L'Optimun Thailand's 'Italian Job' fashion story embodies a sleek and sophisticated air. The editorial boasts wardrobe styling by Atinan Nitisunthonkul and highlights lightweight suiting, printed silk shirts and relaxed casuals that are exotic and tropical in their theme. This mix of crisp tailoring and bold prints is synonymous with many Italian fashion labels including Versace, Armani and others. Known for his suave personality and flamboyant style, the typical Italian man is the inspiration behind this striking image series. The Fabio Mancini editorial marries nautical suits with sporty ensembles and sets a luxe tone for the season ahead. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 69% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Italian-inspired Fashion:** The rising trend of Italian fashion-inspired wardrobes highlights market opportunities in Italian fashion retail and e-commerce. - **Travel-inspired Editorials:** The travel-inspired editorials create opportunities for disruptive innovation in travel industry marketing and advertising. - **Exotic Prints and Styles:** The use of exotic prints and styles in Italian fashion provides opportunities to disrupt mainstream fashion lines with unique and culturally inspired designs. ### Who This Affects Most - **Italian Fashion Retail:** The Italian-inspired fashion trend provides opportunities for traditional Italian fashion retailers and e-commerce companies to reach a broader audience. - **Travel Industry Marketing and Advertising:** The popularity of travel-inspired editorials creates opportunities for marketing and advertising firms specializing in the travel industry to create innovative campaigns. - **Fashion Design and Production:** The use of exotic prints and styles in Italian fashion provides opportunities for fashion designers and producers to create unique, culturally inspired fashion pieces. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Luxury Italian Cafés](https://www.trendhunter.com/trends/luxury-italian-caf.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Sensual Luxe Fashion Boutiques](https://www.trendhunter.com/trends/montenapoleone-boutique.md)