# Avant-Garde Escarpment Ads The Fabio Bartz Campaign References a Theme of Retro Futurism By Jana Pijak | Published 2013-05-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fabio-bartz References: [malemodelscene.net](http://www.malemodelscene.net/ad-campaigns/alef-rosa-thomas-castilho-fabio-bartz/) & [fabiobartz](http://www.fabiobartz.com/) Channeling the [sci-fi theme](https://www.trendhunter.com/trends/fendi-and-mad-architects) made popular by 70s and 80s television series Battlestar Galactica, the Fabio Bartz ad campaign is both futuristic and avant-garde. This set of images is lensed by photographer Eduardo Fiorindo who captures models Alef Rosa and Thomas Castilho as they pose amidst a mountainous escarpment setting. The model duo is outfitted by stylist Clarissa Koppe who dresses them in the label's [patterned suiting](https://www.trendhunter.com/trends/jiyongkim-fw25), belted harness accessories and oversized cape designs. Moreover, the guys enhance their [futuristic fashion staples](https://www.trendhunter.com/trends/the-future-is-not-set) with silver-haired coifs by Renan Pimenta and Junior Cardoso. Paying homage to television series Battlestar Galactica, the Fabio Bartz ad campaign marries a theme of retro futurism along with clean silhouettes that appeal to the modern man with an eye for style. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Retro Futurism:** Disruptive innovation opportunity: Create fashion collections that combine vintage-inspired designs with futuristic elements. - **Avant-garde Advertising:** Disruptive innovation opportunity: Develop bold and unconventional ad campaigns that capture attention and push creative boundaries. - **Mountainous Escarpment Settings:** Disruptive innovation opportunity: Create immersive and visually stunning experiences using natural landscapes as a backdrop for fashion photography or events. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporate retro futurism elements into clothing designs to attract customers looking for unique and futuristic fashion. - **Advertising:** Disruptive innovation opportunity: Introduce disruptive and avant-garde concepts to advertising campaigns to stand out in a crowded market. - **Photography:** Disruptive innovation opportunity: Explore unconventional settings and themes for fashion photography to create distinctive and memorable visuals. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)