# Fabulous Frizzy Hair Photography The Fabiana Mayer for Gloria Finnish October 2011 Shoot is Lovely By Souzan Michael | Published 2011-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fabiana-mayer-for-gloria-finnish-october-2011 References: [zac-fashion](http://zac-fashion.com/fabiana-mayer-by-samuli-karala-for-gloria-finnish-october-2011) & [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/11/extreme-beauty-fabiana-mayer-by-samuli-karala-for-gloria-finnish-october-2011-editorial.html) It seems like I've been waiting ages for the fashion industry to embrace [frizzy hair](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer) as a way of life and perhaps even as a chic statement, and it looks like my prayers have been answered with the Fabiana Mayer for Gloria Finnish October 2011 editorial spread. The beautiful Brazilian model shows off some [amazing hairstyles](https://www.trendhunter.com/trends/main-character-hair) in the editorial shot by Samuli Karala, titled 'Extreme Beauty.' Wild, windswept hair and minimal makeup make this shoot one to remember. Delicate white-lace fashions add to the vintage feel of the gorgeous photos. The Fabiana Mayer for Gloria Finnish October 2011 editorial spread provides some great fashion and beauty inspiration for the fall season. Check out the shoot and hopefully you'll be inspired to put down your [flat iron](https://www.trendhunter.com/trends/dream-blowout-glass) and embrace your natural hair this season. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Natural Hair Movement:** There is an opportunity for beauty companies to innovate natural haircare products and styles that embrace frizzy hair. - **Nostalgic Fashion:** The vintage style featured in this editorial presents an opportunity for fashion brands to incorporate more nostalgic and retro designs. - **Minimalist Makeup:** The shoot's emphasis on natural hair and minimal makeup presents an opportunity for cosmetics brands to innovate natural and subtle makeup products. ### Who This Affects Most - **Beauty and Personal Care:** Brands in this industry can capitalize on the growing trend of natural haircare, a market expected to reach $11.9 billion by 2025. - **Fashion and Apparel:** Fashion brands can innovate by embracing vintage and nostalgic styles seen in this editorial, aligning with consumers seeking unique and sustainable fashion. - **Cosmetics:** The editorial's emphasis on natural makeup creates an opportunity for cosmetics brands to release natural and subtle makeup products to meet growing consumer demand. ## Related on Trend Hunter - [Frizz Control Lotions](https://www.trendhunter.com/trends/anti-frizz-creme.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Celebrity-Collaborative Hair Care](https://www.trendhunter.com/trends/rossano-ferreti.md) - [Smoothing Hair Care Duos](https://www.trendhunter.com/trends/frizz-control-shampoo-conditioner.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md)