# Vibrant Pencil-Tipped Ads The True Colors Campaign by Faber-Castell Shows Brilliant Shades By Summer Luu | Published 2011-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/faber-castell References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/01/fabercastell-truecolours/) & [faber-castell.us](http://www.faber-castell.us) In an attractive set of ads, the True Colors campaign by [Faber-Castell](https://www.trendhunter.com/trends/fabercastells) is visually pleasing and aesthetically clean -- a perfect way to draw in designers and creative artists to its [quality brand of art supplies](https://www.trendhunter.com/trends/bic-cristal-pen). With images of [vibrant objects](https://www.trendhunter.com/trends/summertime-art-box) such as an eggplant, a firetruck and a dog, the ads feature the ends of these objects as sharpened pencil crayons, representing how true to color their pencils are. The campaign shows the vivid quality of Faber-Castell art tools and is definitely intensely creative. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Vivid Advertising:** Opportunity for brands to use vibrant visuals and aesthetically pleasing designs to attract customers and showcase the quality of their products. - **Creative Branding:** The power of imaginative and visually striking campaigns to engage with designers and creative professionals. - **Quality Art Supplies:** Increasing demand for premium art materials that offer true and vibrant colors. ### Where This Applies - **Advertising:** Opportunity for advertising agencies and marketers to create visually stunning campaigns using vibrant imagery. - **Art Supplies:** Potential for art supply manufacturers to emphasize the quality and vibrancy of their products in their branding and marketing efforts. - **Design:** Growing market for designers seeking high-quality art supplies that enable them to create visually stunning work. ## Related on Trend Hunter - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Creativity-Inspiring Kids Campaigns](https://www.trendhunter.com/trends/crazart.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Paint Brand Marker Shades](https://www.trendhunter.com/trends/royal-talens.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md)