# Brightly Colored Luxe Appliances Smeg Unveils a New Series of Colors of the FAB28 Fridge By Amy Duong | Published 2023-06-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fab28 References: [design-milk](https://design-milk.com/smeg-fab28-fridges-new-colors-are-as-inviting-as-a-summer-in-italy/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_168622993411510&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lin5qyki0100x1tt000ULifm0rzdz&loc=https%3A%2F%2Fdesign-milk.com%2Fsmeg-fab28-fridges-new-colors-are-as-inviting-as-a-summer-in-italy%2F&gdprConsent=CPgyVIAPpv0QAADABBENC-CsAP_AAH_AAAAAIBoF5C5URSFD4GJsIJIUIAEXwFAAAGAgDgQBA4AASBCAMAwEkAAAEAAAIAAAAAAAIAIAAAAACAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAAAIHyIF5C5URSFDYGBsIJIUIAEXQFAAAGAgDgABAwAACBCAMAwAkAAAAAAAIAAAAAAAIAIAAAAAAAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAA.YAAAAAAAA4AA&gdprApplies=true&v=1&out=https%3A%2F%2Fshop.smeguk.com%2Fsearch%2F%3Fq%3D60cm%2B50s%2BStyle%2BRight%2BHand%2BHinge%2BFridge%2Bwith%2BIcebox%26eso%3DNewIn&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Smeg%20FAB28%20Fridge%27s%20New%20Colors%20Are%20as%20Inviting%20as%20Italian%20Summer&txt=%3Cstrong%3EFAB28%3C%2Fstrong%3E)  As the summer season begins to roll around the corner, luxe Italian appliance imprint [Smeg](https://www.trendhunter.com/trends/smeg-1) is presenting a new series of tonal looks that highlight its [FAB28](https://www.trendhunter.com/trends/smeg-veuve-clicquot) refrigerator silhouette. There were originally eight colors that were previewed in Milan last year and the final tones include Azzurro Blue, Rust, and Perfectly Pale, as well as the addition of Matte Black for a muted tone. In terms of technicalities, the FAB28 refrigerator retains the same design language with three glass shelves inside to be adjusted as needed. Other elements include the singular fixed glass self, a bottle rack, a dairy box, and a container for fruits and vegetables. It has a slim structure but features two adjustable bins, two egg bins, LED lighting, two bottle storage bins, and more. Image Credit: Smeg ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 60% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Colorful Appliances:** The trend of brightly colored appliances offers an opportunity for appliance makers to differentiate themselves from competitors with innovative color choices. - **Luxury Home Appliances:** The rising popularity of luxury home appliances presents an opportunity for companies to innovate on both high-end design and function. - **Smart Refrigerators:** The increasing demand for smart appliances, including refrigerators, presents an opportunity for companies to incorporate innovative technology into their products. ### Where This Applies - **Home Appliances:** The home appliance industry has an opportunity to innovate by offering new, bold color choices and exploring high-end design and function. - **Luxury Goods:** Luxury goods companies can explore opportunities in the luxury home appliance market by creating premium, high-end products with unique design choices. - **Technology:** The technology industry can expand into the smart appliance market by integrating cutting-edge technology into customizable products that cater to the modern connected-home consumer. ## Related on Trend Hunter - [Elevated Kitchen Appliance Collections](https://www.trendhunter.com/trends/smeg-1.md) - [Celebratory Champagne-Branded Fridges](https://www.trendhunter.com/trends/smeg-veuve-clicquot.md) - [Customizable LED Panel Refrigerators](https://www.trendhunter.com/trends/lg-moodup.md) - [Dynamic Lighting-Equipped Fridges](https://www.trendhunter.com/trends/lg-objet.md) - [Color-Centric Kitchen Appliances](https://www.trendhunter.com/trends/thyme-table.md) - [Gold-Accented Home Appliances](https://www.trendhunter.com/trends/smeg-x-ovo.md) - [Automotive-Enthused Kitchen Appliances](https://www.trendhunter.com/trends/porsche-x-smeg.md) - [Limited-Edition Smart Drinks Fridges](https://www.trendhunter.com/trends/rocco-x-wlffer-estate.md) - [Bespoke Refrigerator Art Designs](https://www.trendhunter.com/trends/4door-french-door-refrigerator.md)