# Luxe Cancer Awareness Cars The FAB1 Rolls-Royce Seeks $1 Million Pounds for Breast Cancer Care By Michael Hines | Published 2013-04-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fab1-rollsroyce-ghost References: [carbuzz](http://www.carbuzz.com/news/2013/4/17/Rolls-Royce-Makes-a-Pink-Ghost-7713907/) & [rolls-roycemotorcars](http://www.rolls-roycemotorcars.com/) The bar for [breast cancer fundraising](https://www.trendhunter.com/trends/thrive-causemetics1) autos has just been raised by the FAB1 Rolls-Royce Ghost. FAB1 is an organization led by Chris Evans, a British radio personality and a [Ferrari](https://www.trendhunter.com/trends/ruf-ctr1) fanatic. The [pink Ghost](https://www.trendhunter.com/trends/cla-model) extended wheelbase (it's longer than a normal Ghost) has a goal of raising $1 million pounds in one year. This goal will be met by renting the car out to interested parties, paid appearances and charitable donations to FAB1 sent via text. Interestingly, once a certain limit has been reached through text donations, FAB1 will pick a number at random and let that person drive the pink ghost for a day. The FAB1 Rolls-Royce Ghost is just like any other ghost...except that it's covered in pink. Everything from the armrests to the included umbrella are bathed in pink. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Fundraising Autos:** The FAB1 Rolls-Royce Ghost sets a new standard for fundraising autos with its goal of raising $1 million pounds for breast cancer care. - **Charitable Donations Via Text:** The FAB1 Rolls-Royce Ghost innovates breast cancer awareness fundraising by accepting charitable donations through text messages. - **Pink Luxury Cars:** The FAB1 Rolls-Royce Ghost introduces the trend of luxury cars in unique and eye-catching colors, such as pink for breast cancer awareness. ### Who This Affects Most - **Automotive:** The automotive industry can explore opportunities in producing luxury cars with customized designs for fundraising and social causes. - **Non-profit:** The non-profit industry can leverage the concept of unique and eye-catching fundraising autos to raise awareness and funds for various causes, such as breast cancer care. - **Mobile Payments:** The mobile payment industry can tap into the growing trend of charitable donations via text messages, providing a convenient and accessible way for people to contribute to social causes. ## Related on Trend Hunter - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [Doll-Themed Limited-Edition Cars](https://www.trendhunter.com/trends/barbie-dream-gap-project.md) - [Bespoke Cherry Blossom Vehicles](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom.md) - [Fundraising Car Giveaways](https://www.trendhunter.com/trends/bmw-m5-cs.md) - [All-Pink Electric Vehicles](https://www.trendhunter.com/trends/pink-cadillac.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md) - [Opulent Arcade Culture Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-ghost-gamer.md) - [Dragon-Honoring Luxurious Cars](https://www.trendhunter.com/trends/phantom-extended.md)