# Electric Pick-Up Trucks Ford's Electric F-150 Vehicle Increases its Base Price Point By Amy Duong | Published 2022-12-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/f150 References: [theverge](https://www.theverge.com/2022/12/17/23514435/ford-electric-f-150-lightning-price-increase)  [Ford](https://www.trendhunter.com/trends/ev-platform) is currently raising the base price of its F-150 Lighting pickup truck starting at the entry-level Pro model as well as the [XLT](https://www.trendhunter.com/trends/2023-maverick) trim iteration. A Ford spokesperson speaks about the new decision to The Detroit News, noting that the current order of vehicles will not be affected, “Pricing adjustments are a normal course of business due to rising material costs, market factors and ongoing supply chain constraints." The Pro work truck started at the price point of $39,974 when it made its initial launch back in April and followed by high prices in August when it raised up to $46,974. In October, it then reached the price of $51,974 and now the [base XLT](https://www.trendhunter.com/trends/ford-ranger-super-duty-xlt) went from $52,974 to $59,474. Image Credit: Ford ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 18% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Rising Prices of Electric Pick-up Trucks:** Opportunity to develop cost-efficient production of electric trucks or create innovative financing solutions to make them more accessible. - **Increased Market Demand for Electric Pick-up Trucks:** Opportunity to develop new electric truck models or retrofit existing ones to meet the growing market demand. - **Supply Chain Disruptions in the Electric Pick-up Truck Industry:** Opportunity to create more resilient supply chains or develop alternative manufacturing processes that are less reliant on specific materials. ### Industries Being Reshaped - **Electric Vehicle Manufacturing:** Opportunity to create more efficient and cost-effective production processes for electric pick-up trucks, making them more accessible to consumers. - **Automotive Financing and Leasing:** Opportunity to create innovative financing and leasing solutions for electric pick-up trucks that make them more affordable for consumers. - **Materials and Supply Chain Management:** Opportunity to develop more resilient supply chains for the electric pick-up truck industry, including alternative manufacturing processes that reduce reliance on specific materials. ## Related on Trend Hunter - [Affordable EV Evolutions](https://www.trendhunter.com/trends/ev-platform.md) - [Customizable Electric Trucks](https://www.trendhunter.com/trends/f150-lightning.md) - [High-Powered Electric Pick-Up Trucks](https://www.trendhunter.com/trends/f100-eluminator.md) - [Electric Truck Initiatives](https://www.trendhunter.com/trends/maverick-lightning.md) - [Flagship Electric Stealthy Trucks](https://www.trendhunter.com/trends/f150-lightning-platinum.md) - [Spacious Electric Trucks](https://www.trendhunter.com/trends/chevrolet-silverado.md) - [Efficient Tech-Packed Pickup Trucks](https://www.trendhunter.com/trends/2024-ford-f150.md) - [Dual-Valve Shocks Pickup Trucks](https://www.trendhunter.com/trends/ford-f150-raptor-r.md) - [High-Tech Pick-Up Trucks](https://www.trendhunter.com/trends/ford-ranger.md)