# Flagship Electric Stealthy Trucks Ford's F-150 Lightning Platinum has a Sleek Tonal Look By Amy Duong | Published 2023-08-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/f150-lightning-platinum References: [engadget](https://www.engadget.com/ford-f-150-lightning-platinum-black-first-look-a-menacing-new-trim-for-fords-flagship-ev-truck-130002999.html)  [Ford](https://www.trendhunter.com/trends/f150-lightning) presents a look at the new F-150 Lightning Platinum [electric truck](https://www.trendhunter.com/trends/chevrolet-silverado-ev-zr2) that will be available sometime in the early months of 2024. The brand-new color palette has a stealthy aesthetic and will most notably be limited to just 2,000 vehicles for an exclusive launch. Each car will be individually numbered with badges and the Platinum Black version has a [matte black exterior](https://www.trendhunter.com/trends/kindred-bronco-black-ice-edition) wrapped around the silhouette. The company explains that this is the first of its kind for its production cars. Other new design elements include the smoked-out headlight for a dramatic look and the eliminated blue background on the Ford motif to continue the stealthy aesthetic before being rounded out by the lighting logo on the bed. Image Credit: Ford ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 4% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Exclusive Limited Edition:** The F-150 Lightning Platinum electric truck will have a limited production run of just 2,000 vehicles, creating an exclusive ownership opportunity. - **Stealthy Aesthetic:** The matte black exterior and smoked-out headlights of the new F-150 Lightning Platinum give it a sleek and dramatic look. - **Innovative Design Elements:** The eliminated blue background on the Ford motif and the lighting logo on the bed of the F-150 Lightning Platinum introduce fresh design elements to the production cars. ### Where This Applies - **Automotive:** The limited production and unique design elements of the F-150 Lightning Platinum electric truck present opportunities for differentiation in the automotive industry. - **Luxury Goods:** The exclusive ownership opportunity and sleek aesthetic of the F-150 Lightning Platinum electric truck cater to the luxury goods market segment. - **Customization:** The individually numbered badges on the F-150 Lightning Platinum electric truck offer potential for customization and personalized options in the industry. ## Related on Trend Hunter - [Customizable Electric Trucks](https://www.trendhunter.com/trends/f150-lightning.md) - [Electric Truck Initiatives](https://www.trendhunter.com/trends/maverick-lightning.md) - [High-Powered Electric Pick-Up Trucks](https://www.trendhunter.com/trends/f100-eluminator.md) - [Modern Factory-Tuned Street Trucks](https://www.trendhunter.com/trends/ford-f150-lobo.md) - [Metallic-Finished Electric SUVs](https://www.trendhunter.com/trends/2024-mustang-mache-gt-bronze.md) - [Anniversary Pickup Truck Models](https://www.trendhunter.com/trends/ford-f150-heritage-edition.md) - [Efficient Tech-Packed Pickup Trucks](https://www.trendhunter.com/trends/2024-ford-f150.md) - [Electric Bright Concept Trucks](https://www.trendhunter.com/trends/ram-1500-bev.md) - [Dual-Valve Shocks Pickup Trucks](https://www.trendhunter.com/trends/ford-f150-raptor-r.md)