# Sporty Striking Racing Kits Ferrari Introduces the New 2025 F1 Team Kit Designed by PUMA By Amy Duong | Published 2025-02-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/f1-team-kit References: [about.puma](https://about.puma.com/en/newsroom/product-and-brand-news/2025/04-02-2025-puma-and-scuderia-ferrari-unveil-2025-pr-kit)  The new 2025 F1 Team Kit has just been unveiled and it was worn by Lewis Hamilton and Charles Leclerc throughout the upcoming Formula 1 season. [PUMA](https://www.trendhunter.com/trends/las-vegas-grand-prix) designs it and it features elements that nod to [Ferrari's](https://www.trendhunter.com/trends/20-years-of-red) rich heritage fused with a modern innovation. It is made with a bright cherry red at the base foundation and then detailed with bold yellow accents which is inspired by the Scudetto motif. New sponsor details include UniCredit joined by [Shell](https://www.trendhunter.com/trends/the-paper-log-shell-and-core) and HP, of course. Hamilton is seen in the Ferrari red as this was a long-awaited debut -- Charles Leclerc is also a highly anticipated driver. The collaboration extends to fans with a replica collection featuring caps, hoodies, sneakers, and polo shirts. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 30% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fan Apparel:** Fans eagerly anticipate the launch of merchandise collaborations featuring prominent brands and racing icons, blending sports culture with fashion innovation. - **Heritage-inspired Sports Design:** Sports apparel sees a resurgence of designs that incorporate storied motifs and heritage aesthetics into contemporary team kits, capturing brand legacy in new formats. - **Sponsorship Integration in Sportswear:** The integration of sponsor branding into sportswear evolves, providing companies a heightened platform for visibility through dynamic, co-branded apparel pieces. ### Industries Being Reshaped - **Sportswear Manufacturing:** The sportswear industry leverages collaborations with high-profile sports teams and athletes, redefining product lines with performance-driven and fan-centric products. - **Motorsport Sponsorship:** Companies invest in motorsport sponsorships, capitalizing on global events to align their brand with high-octane, innovative sporting experiences. - **Fashion and Sports Collaborations:** The intersection of fashion and sports thrives, as leading brands and manufacturers collaborate to create collections that appeal to both sports fans and fashion enthusiasts. ## Related on Trend Hunter - [Performance Teamwear Capsule](https://www.trendhunter.com/trends/petronas-f1.md) - [High-Performance Racewear Collections](https://www.trendhunter.com/trends/mercedesamg-petronas-f1.md) - [Motorport Style Capsules](https://www.trendhunter.com/trends/20-years-of-red.md) - [Striking Motorsport-Inspired Collections](https://www.trendhunter.com/trends/las-vegas-grand-prix.md) - [Unique Motorsport Partnerships](https://www.trendhunter.com/trends/mercedesamg-petronas.md) - [Rugged Desert-Inspired Capsules](https://www.trendhunter.com/trends/puma-x-ferrari.md) - [Racecar Team Drink Sponsorships](https://www.trendhunter.com/trends/drink-sponsorship.md) - [Bold Racing Die-Casts](https://www.trendhunter.com/trends/2025-f1-grid.md) - [Curated Pit-Crew-Inspired Jackets](https://www.trendhunter.com/trends/custom-racing-jackets.md)