# Cursing Public Commissions The 'F-You' Sculpture Damns the Economic Climate By Amelia Roblin | Published 2010-09-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/f-you-sculpture References: [wonderhowto](http://www.wonderhowto.com/wonderment/italian-stock-exchange-commissions-13-foot-f-you-0121042/) & [mariangoodman](http://www.mariangoodman.com/artists/maurizio-cattelan/) In the centre of the Piazza Affari in Milan, a giant 13-foot 'F-You' sculpture graces the Italian Stock Exchange with a stony curse. The entire monument is a towering 36-foot statement that is, ironically, titled 'L.O.V.E.' Local artist Maurizio Cattelan is responsible for this outstandingly controversial 'F-You' sculpture which was dramatically unveiled with the City of Milan's full approval. The political piece brings a bit of humor and satire to stressful times. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 26% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### What's Driving This Trend - **Controversial Public Art:** Disruptive innovation opportunity: Explore the use of provocative art installations to spark conversation and challenge societal norms. - **Political Satire:** Disruptive innovation opportunity: Develop new ways to use satire and humor as a means of addressing political and social issues. - **Art as Political Commentary:** Disruptive innovation opportunity: Harness the power of art to convey powerful messages and critique societal structures. ### Who This Affects Most - **Art and Entertainment:** Disruptive innovation opportunity: Embrace unconventional and controversial artworks to disrupt traditional perceptions of art. - **Public Relations and Marketing:** Disruptive innovation opportunity: Utilize provocative public art installations to generate buzz and create memorable brand experiences. - **Social Activism:** Disruptive innovation opportunity: Incorporate artistic expressions into social activism campaigns to capture attention and spur dialogue. ## Related on Trend Hunter - [Future-Facing Sculptural Installations](https://www.trendhunter.com/trends/eye-of-the-future.md) - [Luxury Fashion Sculptures](https://www.trendhunter.com/trends/luxury-fashion-sculpture.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Peace-Centric Oversized Sculptures](https://www.trendhunter.com/trends/peace-head.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Permanent London Art Installtions](https://www.trendhunter.com/trends/infinite-accumulation.md) - [Broken-Aesthetic Sculpture Collections](https://www.trendhunter.com/trends/brokenaesthetic-sculpture-collection.md) - [Reflective Urban Art Sculptures](https://www.trendhunter.com/trends/minibean.md) - [Artist-Designed Sports Statues](https://www.trendhunter.com/trends/louis-de-guzman.md)