# Gritty Gangster Fashiontography The Ezra Constantine Spring 2010 Campaign Goes Dark By Joanne Lam | Published 2010-01-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ezra-constantine-spring-2010 References: [thefashionisto](http://thefashionisto.com/blog/2010/01/spring-2010-ezra-constantine-campaignlookbook/) & [gretaconstantine](http://gretaconstantine.com) Fresh and clean are out the door in this Ezra Constantine Spring 2010 ad campaign. This dark, gangster-like shoot showcases the debut menswear line by Greta Constantine with a tough outlook. Oozing masculinity, the spread is almost pouring with testosterone. Whether it be the clothing or Mckenzie James’ edgy, brightly contrasted style in photography, these prints are successful in portraying these tough-guy looks on each model. Check out the Ezra Constantine Spring 2010 campaign above. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 66% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Dark Fashiontography:** Opportunity for disruptive innovation in the fashion industry by showcasing alternative, edgy styles in photography. - **Gangster-inspired Menswear:** Opportunity for disruptive innovation in the menswear industry by creating tough, masculine clothing designs. - **Contrasted Style Photography:** Opportunity for disruptive innovation in the photography industry by using bright contrasts to create visually striking images. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry by exploring dark and edgy fashion styles. - **Menswear:** Opportunity for disruptive innovation in the menswear industry by incorporating elements of gangster-inspired fashion. - **Photography:** Opportunity for disruptive innovation in the photography industry by experimenting with contrasting styles to create unique visual effects. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md)