# Brutalist Sneaker Shops The EYTYS store in Stockholm is Inspired by Two Design Genres By Rebecca Byers | Published 2016-03-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/eytys-store References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/06/eytys-store-stockholm-sweden/) Located in Stockholm, this new EYTYS store is a stunning approach to merchandising characterized by its use of rich marble and colorful accents. The entire space takes cues from brutalist architecture and [minimalist sculpture](https://www.trendhunter.com/trends/retail-environment), namely the works of Japanese designer Shiro Kuramata and Spanish sculptor Xavier Corberó. With cacti and sculptural pillars littered around the uncluttered space showcasing the glitzy wears, the space feels like a futuristic spin on a [mid-century California mansion](https://www.trendhunter.com/trends/nikos-koulis), if everything had been replaced with grey scale. The [cult sneaker brand](https://www.trendhunter.com/trends/autry-opens-an-ibiza-popup), launched in 2013, has quickly expanded its presence and grown to be carried at some of the most important sneaker shops in the world. The EYTYS store is a must-see shopping destination for anyone who finds themselves in Stockholm. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Brutalist Architecture:** Opportunity to incorporate the minimalist and geometric elements of brutalist architecture into retail spaces for a modern and visually striking shopping experience. - **Minimalist Sculpture:** Chance to integrate the clean lines and simplicity of minimalist sculpture into store design to create an uncluttered and sophisticated atmosphere. - **Futuristic Retail:** Potential to merge futuristic aesthetics with traditional retail concepts to create unique and immersive shopping experiences. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to explore unconventional store designs inspired by different art forms for an elevated shopping experience. - **Interior Design:** Opportunity for interior designers to experiment with incorporating elements of brutalist architecture and minimalist sculpture into various retail spaces. - **Sneaker Industry:** Innovation potential for sneaker brands and retailers to adopt futuristic retail concepts and create engaging spaces that reflect the brand's identity. ## Related on Trend Hunter - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Sculptural Art-Detailed Store Designs](https://www.trendhunter.com/trends/toteme-store.md)